February 15, 2021 – Ecommerce entrepreneur Hanieh Sigari has announced the launch of her new skincare brand, Qyral. Sigari previously co-founded Simple Global, an international ecommerce fulfillment provider. Now she is returning to the passion for longevity that inspired her first business venture, a home healthcare solutions provider for seniors and adults. Qyral unites Sigari’s background in biochemistry with her wealth of business experience and her dedication to the science of aging well.
“The aging process begins and ends with the cellular turnover cycle,” Sigari explains. “Qyral’s products are all designed to work with the body’s natural cycle to produce the most effective anti-aging results.”
Qyral is an early adopter of innovative technology that is expected to revolutionize the beauty industry. Consumers complete a short Skin Assessment Quiz and smart algorithms generate a customized formulation for each skincare product. The customer’s name is then printed directly on their bottles.
Unlike other customized brands that focus only on matching skincare ingredients with individual needs, Qyral’s algorithm takes their formulation a step further by adjusting the concentration and pH of their ingredients. This enables Qyral users to benefit from the most advanced skincare ingredients available, even if they have sensitive skin.
By offering personalized products, companies such as Qyral can produce more effective and reliable results, and consumers can bypass the trial and error that usually accompanies finding a new skincare brand. Personalized formulations also enable the brand’s products to age and evolve with their clients, meaning they never stop working.
“Generic products produce generic results,” Sigari says. “The days of mass-market, one-size-fits-most skincare brands are over.”
The beauty industry has undergone major upheaval in the last year. Once considered largely recession-proof, global shutdowns of malls and nonessential businesses have seen sales decline for many major brands. Online-first startups such as Qyral are taking advantage of the shift away from traditional retail spaces, and customized products are providing an edge over the competition.
For Sigari, the venture is a return to her roots in biochemistry and a chance to give back and empower others. Qyral provides an educational platform to promote a better understanding of the science behind the aging process, and Sigari also joined the Pledge 1% movement, a commitment by businesses to support nonprofits through corporate philanthropy.
More information about Qyral’s products and mission can be found at https://www.qyral.com.
About Hanieh Sigari
Hanieh Sigari is a skincare rebel on a mission to revolutionize the beauty industry.
Qyral is an age-well skincare brand that creates customized formulations for every user.