Atiba, what is the new Press Release Bundle Service offered by CAP?
The small business press release service is a streamlined way for small businesses to get their positive news stories in front of the media right now. For many years it has been very difficult for the average small business to get their stories or products featured in the press. COVID-19 has actually created an opportunity where many press outlets are hurting for stories to print. Many small businesses, however, still don’t know how to take advantage of this opportunity. At CAP we have years of experience building relationships with news outlets. We’re leveraging those relationships to get press releases published at astonishingly high rates, almost alarmingly quickly.
How is your service different from press release bundles offered by other marketing agencies?
It’s true that many services like ours are popping up, promising “As Seen On” logos. These services will usually publish their clients’ press releases on sites that do give them the use of these logos, but the sites are typically very low-quality news outlets. At CAP, we have contacts and relationships with the Associated Press, Huffington Post, and many more high-quality outlets. Getting a press release published in these kinds of high-quality outlets does more than get the small business an “As Seen On” logo. It also boosts their Google Rankings, and drives higher quality interest in their business. A large percentage of our clients even have other media outlets contact them after seeing the press releases that we produce.
Can you tell us more about CAP?
Client Attraction Pros (CAP) is a digital marketing agency the helps clients hone in on the most effective ways to communicate with their ideal customers. Recently, CAP launch TrafficKeys.com a website designed to help small and micro business owners.
And why did you launch CAP?
Big brands have the ability to gather and analyze data to inform how they communicate with customers and make sales. Most of this data is available to small business owners, but they have no clue how to access it or how to use it. CAP aims to help small business owners close that information gap so that they, too, can communicate effectively and reliably with their customers.