A new research report by IMARC group titled “Hair Care Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025” the global hair care market reached a value of US$ 91 Billion in 2019. Hair care refers to the regime followed to maintain the overall hygiene of the hair. It helps in keeping an individual’s hair clean, healthy, and attractive. The hair care routine differs according to specific hair quality, type, and cultural beliefs. Some of the most commonly used hair care products include conditioners, sprays, shampoos, and oils. Individuals often prefer to visit professional establishments, such as salons, barbershops, and spas that offer various hair care services. Such services can also be performed at home with the help of commercially available products.
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An increasing inclination toward healthy, voluminous, and lustrous hair among individuals represents one of the primary factors driving the market growth. The continual launch of hair care products with natural and organic ingredients is acting as another major growth-inducing factor. The market is further driven by the steadily rising geriatric population, which has contributed to the boosting sales of products, such as hair colors and dyes. Other factors, such as easy product availability through proliferating online retail channels, along with increasing fashion consciousness, are driving the market growth further. Looking forward, IMARC Group expects the hair care market to exhibit moderate growth during 2020-2025.
Market Breakup by Styling Product:
In order to formulate more effective and safer products, manufacturers are engaging in increasing number of activities related to research and development which, in turn, is contributing towards the market growth.
Market Breakup by Product Type:
- Hair Color
- Hair Styling Products
On the basis of type, there are a large number of hair care products available in the market for the varying needs of the consumers. There has also been a rise in the aging population across various developed nations such as the United Kingdom and the United States, which has created a huge opportunity for the sales of hair products.
Market Regional Summary:
On a geographical front, North America enjoys a leading position in the global hair care market. This is due to the increasing male grooming and a high demand for hair treatment or scalp treatment products in the region. Other major markets include Europe, Asia Pacific, Middle East and Africa, and Latin America.
The market is highly fragmented with the presence of numerous small and large manufacturers who compete in terms of prices and quality. There is an intense competition in the market which makes it difficult for small players to survive. Some of the leading players operating in the market are:
- Kao Corporation
- Procter & Gamble
- Johnson & Johnson
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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