Clean beauty startup LashLuxury is disrupting a corner of the beauty world that has long been dominated by unhealthy practices. Eyelashes are an important part of both our appearance and eye health which is why the founders of LashLuxury were shocked at how many women turn to damaging eyelash extensions or glaucoma medication (bimatoprost) to boost their eyelashes.
Toronto, Canada based LashLuxury wants to provide beauty consumers with a better solution to sparse or thin eyelashes through the use of their Daily Lash Serum. The LashLuxury Daily Lash Serum is a unique peptide-powered serum that skips the glue and toxic ingredients and instead helps rejuvenate, hydrate and strengthen eyelashes. The powerful ingredients in the serum also work to boost eyebrows.
The formulation process took over a year and involved beauty insiders, cosmetic ingredient specialists and many hours of research and testing. The end result was a serum that combined clinically tested peptides, soothing botanical ingredients and hydrating ingredients like panthenol.
At LashLuxury, the customer always comes first. The brand has a 100% satisfaction guarantee and encourages customers to report back on their experience. One important finding from customer feedback is that individuals who have experienced irritation from other lash serum brands have not had the same experience with LashLuxury. The brand focuses on ingredient quality and customer experience over all else.
In a world where consumers are more educated than ever before, LashLuxury believes it is important to be transparent and communicative with customers. Their website hosts a blog article titled “The Definitive Guide To Eyelash Growth Serums” and provides a detailed and lengthy review of eyelash health and cosmetics.