The global Automation Testing Market size is expected to grow from USD 12.6 billion in 2019 to USD 28.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Automated testing involves different types of testing, such as static and dynamic, used to automate testing scripts by running those scripts frequently. Wherein, static testing is used to examine the output or other project artifacts without executing it, and dynamic testing is used to examine codes through its execution. The dynamic testing further comprises functional and non-functional testing.
The testing types segment is expected to have a significant market share during the forecast period.
Automated testing involves different types of testing, such as static and dynamic, used to automate testing scripts by running those scripts frequently. Static testing is used to examine the output or other project artifacts without executing it, and dynamic testing is used to examine codes through its execution.
The dynamic testing segment further comprises functional and non-functional testing. Furthermore, service integrators and aggregators collaborate with the automation software testing providers to provide an end-to-end automated software testing application on their custom-built platform, supporting various endpoint interface and different versions of operating systems (OS). Testing types mainly comprises static and dynamic testing. Static testing is usually carried out early in the project lifecycle to identify the existence of design flaws and ensure adherence to standards.
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The small and medium-sized enterprises segment to grow at the highest rate during the forecast period
Companies with the number of employees ranging up to 1,000 come under the SMEs segment. The employee count may vary according to regions. SMEs face several IT challenges, including less number of employees and tight economic budgets. One of the major reasons for lagging in the automation testing market is the high cost attached to automation tools. These tools are looked like a long-term investment, but a high cost is attached to them upfront. Another major concern for them is maintaining the IT infrastructure and resources with minimal support, which might lead to diverting the focus from the core business functions that result in the inappropriate alignment of the business operations.
The major automation testing vendors include IBM (US), CA Technologies (US), Micro Focus (UK), Capgemini (France), Microsoft (US), Tricentis (Austria), SmartBear Software (US), Parasoft (US), Cigniti Technologies (US), Ranorex (Austria), Eggplant (US), Sauce Labs (US), Applitools (US), AFour Technologies (India), Invensis Technologies (India), Keysight (CA), QA Mentor (US), Testim (US), Codoid (India), Mobisoft Infotech (US), Infostretch (US), ThinkSys (US), Astegic (US), Cygnet Infotech (India), QualityKiosk Technologies (India), QAsource (US), froglogic (Germany) and Worksoft (US).
These players have adopted various growth strategies, such as new product launches, business expansions, partnerships, agreements, and collaborations, and acquisitions, to further expand their presence in the global automation testing market. These strategies have helped them innovate their offerings and broaden their customer base.
In 2014, IBM introduced AI for business through the Watson platform and considered to be one of the trusted and open AI platforms for the business. Now businesses can leverage AI suite in any environment on-premises, and private & public clouds. In 2018, it launched a platform, Watson OpenScale, which tracks and measures the outcomes from AI throughout its lifecycle and helps adapt AI to the changing business environment. IBM offers automated testing products for multi-platform applications, such as regression testing, integration technologies, performance testing, and scalability testing. The company provides automated testing products, such as Rational Test Workbench, Rational Test Virtualization Server, and Rational Performance Tester, for its clientele across the globe. IBM is strategically pushing its investments toward innovative technology, such as AI, hybrid cloud, blockchain, and ML. Moreover, to enhance its cloud offering in the market, IBM has signed 16 client service agreements in the last quarter of 2018. More than 90% of Fortune 50 companies depend on the IBM cloud. In the blockchain industry, IBM caters its services to transport, logistics, and BFSI industries and is one of the leading players who is continuously trying to improve the confidence for buying across the buyers.
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CA Technologies offers solutions that address different phases of software development and delivery for applications across mobile, cloud, distributed, and mainframe platforms. The offerings are availed by various large companies across the globe, including most of the fortune 500 companies and several government agencies. Moreover, customers leverage the benefit of agility, automation, insights, and security in managing business processes and technology investments. With a strong focus on research and development (R&D), it helps customers bridge the gap between ideas and business outcomes. Its flagship products, such as Performance Testing (BlazeMeter), Service Virtualization, Test Automation & Test Case Design, and Test Data Management, are provided to its commercial clientele under the automation testing arena. These automation testing products enable IT organizations to improve the application quality with the maximum test case coverage and optimize test scenarios. These products enable enterprises to implement new products, expand a solution’s value, and upgrade to a new version, as well as provide them with ongoing maintenance support.
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