New York – February 19, 2021 – At the end of September 2019, Spotify has announced that it had 113m subscribers and 248m total Monthly Active Users (MAUs) worldwide.
The figure was up 5m on the previous highest total of 108 m total that the Service hit in June 2019
“The interesting factor to be aware of it would appear,” said Music Industry Analyst Donald Malter, “is that the average paying Spotify subscriber across the world (ARPU) in Q3 2019 paid €4.67, down 1% YoY, but actually down 3% excluding the impact from foreign exchange rates.”
Donald Malter went on to quote Industry sources as saying “Spotify’s global Q3 Monthly Active User count (248m) was up 30% year-on-year, and up by 16m people quarter-on-quarter.
Daniel Ek’s company just announced that 27% of its 248m active users in Q3 were located in North America. That equates to approximately 67m Spotify users in the US and Canada.
So how come Spotify has apparently thrived yet it’s one time deadliest rival Pandora has not?.
The most fateful decision in Pandora’s story, it could be argued, was its global contraction: in July 2017, the firm shut down operations in Australia and New Zealand, making it a US-only service, while, since that date, Spotify has expanded into the likes of India, Vietnam and the Middle East (with a launch in Russia now on the agenda).
Donald Malter over the past 35 years has worked for, Elektra Records (Warners), Zomba Music (SONY), Verve (Universal Music Group), BMG Chrysalis (BMG Music) as well as numerous other clients. Donald Malter is an “in demand” Consultant specialising in introducing Private Equity Investment into Entertainment Projects.
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