The global organic shampoo market size is expected to register revenue of USD 1.4 billion by the end of 2025, according to a new report by Million Insights. It is expected to grow at a CAGR of 3.1% from 2019 to 2025. This market growth can be associated with increasing popularity of organic products among the millennial population.
Around 40% of millennials prefer the usage of organic or natural hair care products while 59% prefer the usage of non-synthetic ingredients. Moreover, shifting trend for the purchase of beauty products through online mode has influenced the manufacturers to develop their website to gain a competitive advantage over other players. Additionally, rising influence of e-commerce portals like Amazon, Alibaba, Walmart, and Flipkart is anticipated to drive the market growth for organic shampoos in the upcoming years.
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The supermarkets/ hypermarkets segment held the largest share of 56.02% in the global market owing to features like physical verification of the product before making the purchase decision. In addition, promotional campaigns are being undertaken by the manufacturers in such stores for creating brand awareness among the consumers. The online segment of distribution channel is expected to witness the fastest growth in the upcoming years due to rising usage of internet and smartphones. Manufacturers have also started selling their products through their official websites to penetrate deeper into the markets across developing regions like APAC and MEA.
North America held the largest share of 34.8% across the global market due to increasing preference for personal care and beauty care products. Moreover, governments in this region have stated frameworks for the manufacturing of such organic shampoos. Asia Pacific is anticipated to witness the highest growth rate with CAGR of 4.2% from 2019 to 2025. In addition, 55% of the overall consumers from India prefer using organic shampoos over other shampoos.
Key players in the organic shampoo market are John Master’s Organic; Perse Beauty Inc.; Rahua Classics; and Art Naturals. They are engaged in product development and innovation to gain a competitive advantage over other global players. Moreover, implementation of several strategies like discount offerings, mergers and acquisitions are being carried out to boost their sales in the upcoming years.
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Further key findings from the report suggest:
• In 2018, the supermarkets/ hypermarkets segment held the largest share of 56.02% across the global market.
• The online distribution channel is anticipated to register significant growth from 2019 to 2025.
• North America held the largest share of 34.8% across the global market in 2018.
• Asia Pacific is anticipated to witness the highest growth rate with CAGR of 4.2% during the forecasted years, 2019 to 2025.
Million Insights has segmented the global organic shampoo market on the basis of distribution channel and region:
Organic Shampoo Distribution Channel Outlook (Revenue, USD Million, 2015 – 2025)
• Supermarkets & Hypermarkets
• Specialty Stores
Organic Shampoo Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• Asia Pacific
• Central & South America
• Middle East & Africa
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