Most people have probably never equated a monk with mortgages, but that’s exactly what Mario “The Monk” Trotta wants them to do. In fact, much of his business model seems to be an exercise in contradiction: through social media, Mario and his team provide a concierge experience to realtors and loan officers, modeling successful strategies for outreach to not only grow business and develop their personal brands, but cultivate and nurture online relationships, too. And to get started, they do it all for you.
Aside from being a catchy brand, the “Monk” team is unique in its dedication to combining spiritual growth with business and marketing savvy, a direct response to Mario’s own experience working in the mortgage business up until 2012. Back then, he made a high six-figure income at the expense of his health, family, and personal well-being. The time spent rebuilding his own foundational beliefs and passions made Mario realize that the problem wasn’t in mortgages, it was in the way industry experts had to compromise their own values and belief systems to ensure career and financial success.
With his developing interest in social media, and his knowledge of CRMs, automation, systems, graphic design and people, Mario set out to help ensure other industry professionals didn’t fall into the same trap he had. Now, Mario uses the inspiration he finds in other influencers like Jay Shetty, Gary Vee and Ryan Serhant, to create content that is informative, catchy and valuable in the real estate market.
The Monk’s online following is substantial, in no small part because he guides people in overcoming the hurdles that would intimidate most. As he puts it, “The biggest misconception that people have is that it’s difficult to start and not worth the effort. “I couldn’t possibly list all the opportunities that have stemmed from having a social presence” says Mario. “The biggest obstacle is really the mindset. You need to be at a point of your life where you are comfortable showing people your authentic side, you have to be vulnerable. That’s what makes you stand out in a sea of phonies. People can relate to hardships and imperfections more than they can relate more to the glitz and glamour.”
Building a personal brand on social media is a process. That’s why the services the Monk and his team offer are designed to meet people where they are in that process. Whether an individual is just getting started with a few followers or has already built a large audience – The Mortgage Monk has a service to help them level up. For more information, follow Mario “The Monk” Trotta on Instagram @themariotrotta or email him at Mario@imthemonk.com. He offers free 15 Minute Zoom Consultations.