150% surge on the exchange
The global health industry ushered in a new listed company. On March 3, 2021, at 11:00 in Australia, New Zealand’s well-known health brand EZZ officially listed on ASX. The issued price of EZZ is A $0.5/ share and its market value is A $21 million. On the first day of listing, its stock rose sharply to A $1.25 a share and its market value soared to A $52.5 million.
So far, this diversified group with expertise in innovation and marketing took three years to embark on a listing path where many industries would take decades to reach. Analysts said that, by virtue of local advantages that it is rooted in Australia and New Zealand, EZZ had made fruitful achievements in skin care products and health products. It provides a fresh sample for the market strategy selection and scale development of new brand in Australia and New Zealand.
EZZ officially rang to list
The health sector of ASX welcomes star enterprise again
On March 3, 2021, at 11:00 in Australia, on Sydney Australian Exchange, EZZ CEO Fernando Rodriguez Lead the executive team, officially rang the bell to declare that EZZ Life Science Holdings Limited from now on officially listed on the main board of ASX.
According to the reporter, the listed EZZ Life Science Holdings Limited is a diversified brand group with two main brands. One is skin care brand EAORON whose sales rank at the top of Chemist Warehouse in Australia. In 2019, the company estimated that its mask products could have a 25.3% market share in retail markets in Australia and New Zealand. The second is health brand EZZ. The brand now has three best-selling items including OMG men’s vitality tablets, complex cherry fruit jelly, children’s lactoferrin powder. And it will launch three new products in 2021, of which there is high concentration NMN that is highly expected by the market.
On the first day of listing, investors have expressed their optimism about the new listed company. According to reports, on the eve of the listing, the EZZ had over fulfilled IPO Application two weeks ahead of schedule. On the first day of listing, trading at 11 a.m. for just five minutes, the price rose from issue pricing of A $0.5 to A $0.77. The stock price then broke above $0.8 at 2 p.m. local time. As of closing quotation at 4 p.m, shares hit a new high of A $1.25 per share, with a sharp increase of 150% market value in one day. Analysts said the company’s EAORON and EZZ brands are already well-known in the industry still in a rising market, the company’s share price still have a large follow-up possibility of a sharp rise.
R & D marketing and play with dual-wheel driving again
EZZ is rooted in Fashion Expert of Australia and New Zealand New Achievement
As the listing of EZZ, its management team also appeared in the public view for the first time. Among them, the chairman of the company’s board of directors, Ms. Philippa Lewis, is an entrepreneur who is involved in a number of listed companies in Australia and North America. During over 30 years of business career, she has been committed to the commercialization of subversive technologies in the field of medical and life sciences. In addition, board members and executive teams of EZZ all come from well-known related enterprises including senior executives of National City Bank of New York, former partners of uk BDO accounting firms, export proprietary trader of a famous Australian skin care products, as well as partners of top marketing companies, etc.
Judging from its company structure, this is a company that specializes in commercializing and marketing the latest health technologies and can create popular style products with unique feature of Australia and New Zealand and highly success. EZZ, on the other hand, attaches great importance to industrial interaction with research institutions. EZZ will sigh a strategic agreement with prestigious universities in New Zealand for cooperatively developing new products of EZZ brand.
In terms of marketing, the company has a global offline sales network and excellent e-commerce operation experience. Its products had entered in offline pharmacies, major supermarkets and gift shops, such as Chemist Warehouse, Priceline in Australia and New Zealand; And its product are also settled in COSTCO, the U.S. retail giant. Online, the group’s products have entered 23 countries and regions through cross-border e-commerce.
According to the reporter, the EZZ has achieved a perfect integration of strong Australia and New Zealand genes and innovative products through excellent business operations. Driven by “innovation + marketing”, EZZ has become a fashion expert in the industry, and a number of its products can quickly occupy the market, and gain enough market volume.