One of the internet’s most highly prized premium domain names BuyShares.com, has been acquired by lead generation company Finixio for a six-figure fee.
Previously sold for $15,900 in 2015, the acquisition of BuyShares.com represents one of the most sought-after premium domain names available in the financial space.
It joins a long list of highly desirable premium financial domains that have been sold to publishers in recent years, including Invest.com (acquired for $5m by a financial group in 2014), Investing.com (acquired for $2.45m by ForexPros in 2012) and Capital.com (acquired by Larnabel Ventures with a $25m investment). The US-focused domain BuyStocks.com is also reportedly owned by Buy.com
Regarding the BuyShares.com acquisition, Finixio co-founder Adam Grunwerg said “We’re very happy to secure such a strong, memorable domain name for our business and users.”
“We plan to use the new domain name to launch a new SaaS for analyzing the stock market and comparing fees.”
One of the motivations for Finixio acquiring the domain name was the increased interest in users looking to analyze and buy shares on the stock market. Reddit trends such as WallStreetBets had generated record growth for many stock trading platforms in 2020 and 2021.
Finixio is a lead generation company based in the UK that operates a number of websites and domain names. It is a market leader in turning internet traffic into leads in the finance and stock trading space.
The purchase of this domain will see another record year of traffic and revenue for the London-based business as it continues to grow.