There’s no doubt that marketing is a lucrative endeavor. Every business needs to market itself in one way or another. Most businesses need assistance with developing and executing a successful marketing campaign, so running a marketing agency presents an interesting opportunity to capitalize on this demand.
That said, there are literally thousands of marketing agencies out there, with new ones popping up every day. This can make newcomers feel intimidated by the competition. So should people start a marketing agency in 2021? Entrepreneur and marketing guru Dylan Vanas thinks that the answer is “yes.”
Dylan Vanas on Why People Should Start a Marketing Agency in 2021
2020 was already a complicated year for most businesses. In addition to the competition from existing marketing agencies, the recent global climate has changed the way many industries operate. It has resulted in less revenue for marketing and advertising agencies. However, this doesn’t mean that the demand for marketing will suddenly drop off.
“With what happened to the world in 2020, businesses now understand that being online is no longer a luxury but it’s a necessity,” said Dylan Vanas. “A new wave of opportunity has arisen. It’s all the businesses that did not have a strong online presence pre-2020 that now know they have to fix it. 2021 will be a year of digital entrepreneurship like nothing else ever seen before.”
Dylan Vanas Thinks a Marketing Agency Is the Best Opportunity for People Wanting to Start a Business
While 2020 provided an important cautionary tale for some businesses, 2021 will be a great time to enter the field, catching a wave of opportunity. But that doesn’t mean people should drain their savings and throw everything they have into a new business. Instead, Dylan Vanas says to start small and grow as they learn more about the industry.
“As an entrepreneur, I’m not a huge fan of the ‘diving in headfirst’ approach to starting a business. Yes, you have to take on risk when you start a marketing agency, but you should start small and proceed with caution. Don’t make the same mistakes as other businesses that have had to close their doors last year. Remember, you don’t need a huge office and staff to start a marketing agency. You can start as a one-person operation and partner with a world-class team, like our white-label company Agency Box. The best way to learn is to learn from others, and a partnership is the easiest way to make that happen,” explained Dylan Vanas.
So should people start a marketing agency in 2021? Dylan Vanas says yes, but make sure to do research first. Those who don’t know how to do everything should partner with a company like Agency Box and let them lead the way. The events of 2020 have forced many businesses to change their marketing strategies, with many allocating more to digital efforts. Thus, those who want to get into business should start now, proceed with caution, and pick the right team to assist their growth.