Aura Beverage Co. is redefining the way we consume everyday stimulants with their new sports drink. Aura’s proprietary formula enables your body to more efficiently use the energy derived from caffeine with the addition of Cluster Dextrin, an advanced carbohydrate shown in multiple studies to support an increase in endurance and reduction in fatigue levels.
Aura was created when college students at the University of Arizona saw the need for a sports drink that didn’t just overload their bodies with caffeine or sugar. Together, they entered the 2020 McGuire Center for Entrepreneurship New Venture Competition at the University of Arizona and won second place, procuring prize money and assistance in attracting additional investors. The rest of the year saw the team, Shaun Brown (CEO), Brandon Boon (CSO), and Mikayla Spaizman (CFO), establish production infrastructure in preparation to launch this innovative product.
Aura is one of the few modern sports drinks to actually lower caffeine levels to just 79 mg (slightly more than that of a single shot of espresso), made possible by the inclusion of Cluster Dextrin. In fact, Aura is the only ready-to-drink on the market to include Cluster Dextrin. Aura is also different from most sports drinks because it contains zero sugar and no artificial sweeteners, preservatives, or food colorings. Instead, Aura is naturally sweetened with high quality stevia extract, and one can of Aura contains just 60 calories. You can read more about Cluster Dextrin and the rest of Aura’s ingredients on the science page of their website.
Aura is not just a performance drink, but a tool to bring together a community of like-minded individuals who care about their health and wellbeing while striving for the very best in all that they do. Aura is a key asset in reaching one’s physical goals and improving overall health. When you go for Aura, you Go For Gold.
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