Atiba de Souza discusses the new small business Press Release Bundle Service offered by Traffic Keys with writer Marina Lehman. Find out what the service is, how it’s different from anything offered by competitors, and how Traffic Keys was designed from the ground up to help small businesses succeed.
Atiba, what is the new Press Release Bundle Service offered by Traffic Keys?
The small business press release service is a streamlined way for small businesses to get their positive news stories in front of the media right now. For many years it has been very difficult for the average small business to get their stories or products featured in the press. COVID-19 has actually created an opportunity where many press outlets are hurting for stories to print. Many small businesses, however, still don’t know how to take advantage of this opportunity. At Traffic Keys we have years of experience building relationships with news outlets. We’re leveraging those relationships to get press releases published at astonishingly high rates, almost alarmingly quickly.
How is your service different from press release bundles offered by other marketing agencies?
It’s true that many services like ours are popping up, promising “As Seen On” logos. These services will usually publish their clients’ press releases on sites that do give them the use of these logos, but the sites are typically very low-quality news outlets. At Traffic Keys, we have contacts and relationships with the Associated Press, Huffington Post, and many more high-quality outlets. Getting a press release published in these kinds of high-quality outlets does more than get the small business an “As Seen On” logo. It also boosts their Google Rankings, and drives higher quality interest in their business. A large percentage of our clients even have other media outlets contact them after seeing the press releases that we produce.
Can you tell us more about Traffic Keys?
Traffic Keys was borne from my Digital Marketing Agency Client Attraction Pros to truly help Small Businesses. Traffic Keys aims to educate and teach DIY business owners the 3 pillars of organic traffic. We are taking everything we have learned running a marketing agency for 10 years and offering it freely to small businesses. To support all the free education we offer a few streamlined services that would normally be hard for the average DIY marketer to obtain (like Press Release Distribution).
And why did you launch Traffic Keys?
Big brands have the ability to gather and analyze data to inform how they communicate with customers and make sales. Most of this data is available to small business owners, but they have no clue how to access it or how to use it. Traffic Keys aims to help small business owners close that information gap so that they, too, can communicate effectively and reliably with their customers.