The report provides trends prevailing in the global eyelashes enhancing agents market and the factors driving the market along with those that act as hindrances. The market for eyelashes enhancing agents is expected to grow, owing to factors such as eyelashes enhancing agents are growing prevalence of eye diseases, and growing cosmetics industry are anticipated to fuel the growth of the market. Moreover, the development of nanotechnology-based eyelash enhancing agents is likely to have a positive impact on the growth of the market in the coming years.
The global eyelashes enhancing agents market, based on type has been segmented into curling, lengthening, volumizing, and others. The lengthening segment held the largest share of the market in 2018. Moreover, the volumizing segment is anticipated to register the highest CAGR in the market during the forecast period, owing to the rise in the preference of healthy and luscious looking eyelashes, especially among the young population.
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The leading companies operating in the eyelashes enhancing agents market include Allergan, Estée Lauder, Athena Cosmetics, Inc, L’ORéAL PARIS, Skin Research Laboratories, Ame Pure., SkinGen International Inc, Grande Cosmetics LLC, Guangzhou Boss Biological Technique Ltd, and Lashfactor London among others. The market has observed various organic as well as inorganic developments during recent years in the eyelashes enhancing agents market. For instance, in May 2018, L’Oréal based in Paris acquired Korean Stylenanda. L’Oréal announced acquired Nanda Co. Ltd., which is the Korean make-up, lifestyle and fashion company to expand its presence in South Korea and enhance its product portfolio.
In Europe, natural and organic cosmetic products are gaining high prominence due to increasing awareness and preference for luxury personal care brands. In the United Kingdom, France, Germany, and other countries, consumers are increasing their consumption of beauty products such as eye care, skincare, and hair care, due to their enhancing characteristics.
According to the European trade association firm Cosmetics Europe, the UK cosmetics market was the third-largest market with a value of €11.1Bn (USD 12.5 Bn) in 2017. This market is largely driven by the successful coexistence of large and small leaders (e.g. Lashfactor London, VicCos Diffusion, and others) in the market.
The emerging markets in the developing countries of the Asia-Pacific region are creating more opportunities for the market players to expand their business, which will account for market growth during the forecast period. The key players focus on emerging markets of India, China, and others, as they have a large population and a growing demand for cosmetics.
According to a study, Asians are the most discerning, paying a lot more attention to cosmetic care products. Asians demand innovative products and are high-end consumers of a specific solution for each step of their beauty regimen. Also, there has been an increase in cosmetics imports by Asian countries. For instance, in 2016, South Korea’s total imports of cosmetics increased by 5.3% and were valued at US$ 1.46 billion. Whereas, the imports of US accounted for 27.1% of the whole import market share and was valued at US$ 398 million.
The report segments global eyelashes enhancing agents market as follows:
Gobal Eyelashes Enhancing Agents Market – By Type
Global Eyelashes Enhancing Agents Market – By Application
- Repairing Damaged Eyelashes
Global Eyelashes Enhancing Agents Market – By Content Type
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