Roll-Your-Own Tobacco Product Market Size Worth $10.46 Billion By 2028; CAGR of 4.60% | Reports And Data

Roll-Your-Own Tobacco Product Market Size Worth $10.46 Billion By 2028; CAGR of 4.60% | Reports And Data

“Roll-Your-Own Tobacco Product Market”
The global Roll-Your-Own Tobacco Product Market size was valued at USD 7.51 Billion in 2020 and is forecast to exceed USD 10.46 Billion in terms of revenue, at a CAGR of 4.60% through 2028. 

Elevated tax imposition on FM cigarettes and other tobacco products across the globe is providing impetus to the global roll-your-own tobacco market.

Market Size – USD 7.51 Billion in 2020, Market Growth – CAGR of 4.60%, Market Trends- cost-effectiveness of the RYO tobacco

The global Roll-Your-Own Tobacco Product Market size was valued at USD 7.51 Billion in 2020 and is forecast to exceed USD 10.46 Billion in terms of revenue, at a CAGR of 4.60% through 2028. The market growth is driven by the cost-effectiveness of RYO tobacco products, and perceived lower health risks associated with the product as compared to the commercially produced tobacco products.

Loose tobacco or handmade cigarettes or are subject to fewer regulations and are levied with lesser taxes which has led to increased popularity of RYO tobacco products among lower financially weak consumers and low income groups. The prevalent notion that roll-your-own tobacco is less harmful than factory manufactured cigarettes and other products is offering lucrative growth opportunities for the industry. In addition, progressive tax increases on retail cigarette prices in the developed countries across the globe will supplement RYO tobacco product market share through 2028. However, more and more studies are suggesting that roll-your-own tobacco products are as harmful for you as ordinary cigarettes, which may act as a negative impact rendering factor for the RYO tobacco product market growth.

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Key findings in the Report:

  • On the basis of product type, the roll-your-own tobacco product segmented is forecast to contribute significantly to the market revenue share through 2028 owing to the prevalent notion that RYO tobacco contains lesser toxic chemicals as compared to a commercially manufactured filtered cigarette or other tobacco products.
  • Based on distribution channel, the online distribution segment is estimated to register a fastest growth rate during the analysis period owing to the growing popularity of online shopping portals among the young population. In addition, the growth in delivery services and app-based sellers apart from online tobacco products sales may also bolster segmental growth in the upcoming years.
  • Regionally, Europe held over 55% of the RYO tobacco product market share in 2020 and is estimated to contribute significantly to the revenue share over the analysis period owing to increasing tax on tobacco for retail cigarette. Also, increasing consumer shift towards RYO tobacco products due to their cost-effectiveness will stimulate regional industry growth.
  • North America is forecast to observe a notable growth rate of 4.7% over the projected timeline on account of surging product demand among students, adults and the female population in the region.
  • Key players contributing towards the global RYO tobacco product market are Imperial Brands, HBI International, Shine Brands, Japan Tobacco International, Philip Morris International, British American Tobacco, Scandinavian Tobacco Group A/S, Karma Filter Tips, Curved Papers, Inc., and Altria Group, Inc., among others.
  • These industry players are adopting several strategies such as acquisitions, mergers, collaborations, new product development, and capacity expansion, to support market growth. Moreover, rise in investment in product portfolio expansion to cater to changing consumer demand will also boost product proliferation. For instance, in September 2020, a leading international tobacco product manufacturer, Japan Tobacco International, relaunched its Sterling Rolling Tobacco 3-in-1 box in a convenient pouch packaging format. The increasing consumer preference for convenient tobacco packaging was the notion behind product relaunch.


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For the purpose of this study, Reports and Data, has segmented the global roll-your-own tobacco product market on the basis of product, distribution channel, and region:

Products Outlook (Revenue, USD Million, 2018- 2028)

  • RYO Tobacco
  • Rolling Paper & Cigarette Tubes
  • Injector
  • Filter & Paper Tip

Distribution Channel Outlook (Revenue, USD Million, 2018 – 2028)

  • Offline
  • Online

Regional Outlook (Revenue, USD Million, 2018 – 2028)

  • North America
    • U.S
    • Canada
  • Europe
    • Germany
    • U.K
    • France
    • BENELUX
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of LATAM


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