Vaycay Beauty is bringing the importance of clean beauty, inclusivity and zero waste to the forefront of the industry with its 100% natural haircare bars in plastic-free packaging.
Highlighting the intersection between beauty, race and sustainability, Vaycay Beauty is excited to introduce their Signature Collection turning washday into a mini vacation with the result being healthier, fuller hair. The first shampoo and conditioner bundle catering to all hair types is called Maldives with Marula and combines Organic Marula Oil with Bergamot and Patchouli essential oils, along with key ingredients such as Cocoa Butter, Coconut Oil, and Grapeseed Oil.
After seeing the sustainability and zero-waste movements crowded with white women and missing the beauty experience, Ashlene Nand created her own inclusive haircare brand with a focus on delivering an experience beauty customers are familiar with.
“Plastic-free is the future and BIPOC customers are being ignored,” says the founder Ashlene Nand, who was inspired to solve a personal problem she encountered as she was switching to hair bars. “While on a journey of embracing my natural Indian hair, I noticed there weren’t any products on the market that catered to me. The goal of this collection is to show that we don’t have to sacrifice inclusivity when shopping for zero-waste products. And it doesn’t have to come in a brown paper bag, either. Zero-waste can be luxurious. It can feel like a Sephora or Ulta product even without the plastic.”
Plastic is the primary problem with over 90% of it not being recycled. Vaycay Beauty is tackling this packaging and waste problem head on. Annually, the beauty industry produces more than 120 billion units of packaging globally which is mostly plastic (Forbes, 2019).
Vaycay Beauty is committed to providing products that are not only sustainable and plastic-free, but also provides the nourishment needed for textured hair. Maldives with Marula’s moisturizing formula revitalizes damaged hair by combining the powerful benefits of organic, natural ingredients. All Vaycay Beauty’s products are handmade in the USA with 100% natural ingredients and are formulated without Parabens, SLS/SLES, Formaldehyde, Propylene Glycol, Detergents, Silicones, Phthalates, Sodium Chloride, and Palm Oils.
Maldives with Marula is available online at Amazon for a special price (limited time only) and on VaycayBeauty.com. The set includes both the shampoo and conditioner bars and retails for $34.95 USD. Each set lasts for around 2 months.
For more information on Vaycay Beauty and to see how Maldives with Marula makes it easy to switch from bottles to bars, please visit:
About Vaycay Beauty
Vaycay Beauty is a beauty brand with a focus on women of color and premium zero-waste products. Our luxury bars use quality skincare ingredients and essential oil blends for maximum natural benefits to the hair and scalp. Our Signature Collection is inspired by our planet’s most desired beach destinations and each bar is handmade in the USA.