According to manufacturing journalist TR Cutler, “The customer journey has changed to focus on the digital space. Manufacturers are adapting to reach customers where they are. According to an industrial survey nearly 9 in 10 industrial B2B consumers are using social media to research to purchasing. Manufacturers have turned to social media to build their brand and generate leads. In the B2B space are quickly catching up to adopt social strategies as part of marketing communications efforts.
Social media is just as rewarding for B2B companies in the manufacturing sector yet requires:
- Determining KPIs
- Tracking competitors
- Sharing original content
- Highlighting employees
- Building the brand voice
- Providing customer service
- Nurturing relationships
- Posting videos
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate 2021 and beyond.
Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4,800 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Email: Send Email
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States