Development of wallpapers with better durability and aesthetics drives the Digitally Printed Wallpaper Market

Development of wallpapers with better durability and aesthetics drives the Digitally Printed Wallpaper Market

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Digitally Printed Wallpaper Market By Printing Technology (Inkjet, Electrophotography), Substrate (Nonwoven, Vinyl, Paper), End-Use Sector (Non-Residential, Residential, Automotive & Transportation), And Region

The global digitally printed wallpaper market size in 2020 is estimated at USD 2.9 billion and is projected to reach USD 7.5 billion by 2025, at a CAGR of 21.1% from 2020 to 2025. The major drivers for the market include an increase in urbanization and rising construction activities. However, competition from paint & coating manufacturers restrains the market growth. Moreover, the increasing growth in commercial and marketing sectors is expected to propel the market for digitally printed wallpaper. Furthermore, the outbreak of the COVID-19 pandemic is anticipated to hamper the consumption of digitally printed wallpaper, which affects the market growth.

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As compared to interior paint, digitally printed wallpapers enhance the aesthetic appeal of walls and are more economical. The demand for better aesthetics has increased, especially in residential construction. Digitally illustrated wallpapers contribute to the aesthetic attractiveness of wall space along with protecting buildings from damage. For instance, some wallpapers, such as grass-cloth printed on fabric backing enable installation on rough surfaces, which helps protect buildings from outer damage and help in maintaining the aesthetic appeal of the buildings & offices. Apart from this, the durability of digitally printed wallpapers is much higher than that of conventional paintings. Wallpaper made from different substrates offer a wide range of benefits and properties. For instance, vinyl-based wallpapers provide stain-resistance, durability, and easy maintenance properties. The improved durability of wallpapers has reduced the need for frequent removal, thus reducing the costs incurred by end users in the short run.

Recent Developments

1. In October 2019, Muraspec Wallcoverings launched three new wallcovering designs Tweed, Sorrento, and Novaro.

2. In September 2019, Muraspec launched two new wallcovering designs Herringbone and Accor, made from specialty inks for the luxury segment

The digitally printed wallpaper market in the Asia Pacific region is projected to grow at the highest CAGR between 2020 and 2025. China, India, and Japan together accounted for the major share of the Asia Pacific digitally printed wallpaper market in 2019. Moreover, the Asia Pacific region is an emerging and lucrative market for digitally printed wallpaper, owing to industrial development and improving economic conditions. The presence of a number of wallpaper manufacturing plants and rapid industrialization in Asia Pacific are expected to drive the digitally printed wallpaper market during the forecast period.

Major companies such A.S. Création Tapeten AG (Germany), Muraspec Group (UK), Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany), MX Display (UK), 4Walls (US) Flavor Paper (US), The Printed Wallpaper Company (UK), Hollywood Monster (UK), and Great Wall Custom Coverings (US) and among others.

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