Brand visibility plays an integral role in marketing. For decades, branding and marketing practices have continuously evolved and adapted to help brands stay relevant in the market. Now in the digital age, riding the internet and social media wave is the fastest and easiest way to grow brands.
And though the reach may be unimaginable since almost everyone is online, organizations cannot simply rely on social media to market their brands, they need a strategic targeted approach to compete online. Organizations must strive to find ways to support their marketing strategies and keep their relevance. This is what Marketing Your Brand is about—ensuring brands influence and attract ideal audiences with an integrated marketing approach.
Marketing Your Brand is an Australian-based full-service consultancy firm. It specializes in marketing strategy, logo and brand development, website development, public relations, and copywriting services. The team has over 35 years of industry knowledge and has helped businesses succeed across the USA, Australia, and Europe.
The company believes that although social media offers a lot of marketing advantages, having owned channels—websites, blogs, emails, for example — is the most important. Because unlike social media channels where algorithms can suddenly change, having an owned channel gives brands the freedom to choose when to say something and how to express it. Marketing Your Brand encourages brands not to heavily rely on social media, and to utilize an integrated marketing approach through their owned channels instead. “The right content strategy applied as an integrated marketing approach can future proof your business, effortlessly build brand awareness and trust with your audience,” shared Founder of Marketing Your Brand, Peggy Worrell.
Marketing Your Brand knows an expert-level thing or two about marketing brands, as well as how to use public relation practices to help bolster a brand. As a remote based marketing consultancy, they offer brand development, website packages, and copywriting services. For the DIY business owner they offer marketing coaching services which include self-managed marketing, employee workshops, and online virtual consults. Apart from these, the firm also has brand-building bootcamps, and a digital shop for social media templates, and logo development.
Building a brand is a challenge in itself, but maintaining it is another story. Marketing Your Brand can take businesses to greater heights by creating intentional content marketing, incorporating it into their integrated marketing approach, and applying them through the business’ owned channels. That way, Marketing Your Brand gears brands towards future business growth and portrays their public image in the best possible way.
About Marketing Your Brand
Marketing Your Brand is a full-service consulting firm based remotely in Australia. It specializes in marketing strategy, logo and brand development, website development, public relations, and copywriting services. The team has over 35 years of industry knowledge and has helped businesses succeed across Australia, the USA, Canada, and Europe.