Many B2B eCommerce brands have undertaken some form of automation reactively due to switching to remote work environments or streamline customer service, supply chains, or fulfillment. According to Oro, research reveals that B2B sellers seek to improve productivity and build employees’ customer relationships rather than manage orders.
Automated workflow in eCommerce involves managing data and information in order to reach some business goal – be it reducing costs, manual effort, or optimizing resources. Workflow automation simply means automating these processes for increased speed and accuracy while eliminating errors associated with manual data entry or missing data.
B2B eCommerce transactions are of higher value, take longer, and involve many decision-makers. Thus, the opportunities for workflow automation are also much greater. Here are some business processes that benefit from automation:
Many B2B-specific solutions such as OroCommerce offer the robustness, flexibility, and security that help businesses better position themselves for the future. More often than not, the only thing stopping B2Bs from embracing the benefits of eCommerce workflow automation is taking the first step. Read more here.
About Oro, Inc.:
The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.
Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.
OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.
The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.
Follow Oro, Inc. on LinkedIn.
Company Name: Oro, Inc.
Contact Person: Anna Korolekh, Marketing Director
Email: Send Email
Phone: (323) 591-1514 or +3 805 0198 22 01
Address:8072 Melrose Ave.
City: Los Angeles
Country: United States