Blue Ridge IBP User Shamrock Foods Highlighted for Supply Chain Execution Excellence

Blue Ridge IBP User Shamrock Foods Highlighted for Supply Chain Execution Excellence

Blue Ridge, the leading platform blending supply chain planning and pricing solutions for resiliency, and Shamrock Foods was profiled in the recent issue of The Manufacturing Report for supply chain execution excellence with integrated business planning (IBP). Read the full article here

IBP, often referred to as integrated business planning, or sales and operational planning, (or just S&OP), is a next-generation collaborative planning solution that solves the costly problem of different business units working in silos. 

Praveen Padman, a product manager at Blue Ridge and Adnan Maksoud, senior manager of demand planning at Shamrock Foods had a conversation about Supply Chain and IBP.  

Maksoud, “We have not done an implementation like this before at Shamrock. We have instances where we purchased tools, like a standalone software. My expectations were that this would be difficult and tedious; in fact, bringing this to fruition was easy for everyone.” 

“IBP allows us to have a sales, marketing and demand planning forecast in the system. This way we come up with a consensus forecast and make the decision as a more collaborative organization. Blue Ridge allows us to do that while pairing with Supply Chain Planning (SCP). We have smoother collaboration, a flow between the two tools. Once we have our demand plan, it flows smoothly into our supply plan and we see better execution,” added Maksoud. 

About Shamrock Foods 

Shamrock Foods is a privately held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry since its founding in Arizona in 1922.  Shamrock specializes in the manufacturing and distribution of quality food and food-related products through a family of companies, including Shamrock Foods foodservice distribution and Shamrock Farms dairy manufacturing. 

About Blue Ridge 

Achieving a resilient supply chain sits at the intersection of demand, price, and inventory – where a company’s customers, suppliers, and their operations meet. Blue Ridge’s cloud-native planning and pricing platform gives Wholesale Distributors, Specialty Retailers and Discrete Manufacturers app simplicity that uniquely integrates data science-rich inventory forecasting capabilities with price optimization insights. From modeling, right-sizing inventory and seamless collaboration, Blue Ridge bases success off increases in customer profitability and service levels.

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Company Name: Blue Ridge Solutions, Inc.
Contact Person: Ed Rusch, Chief Marketing Officer
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State: GA
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