Global Maternity innerwear Market Size is Projected to Attain USD 9.67 Billion in 2028 | Top Players: H&M, Hotmilk Lingerie, Wacoal And Others.

Global Maternity innerwear Market Size is Projected to Attain USD 9.67 Billion in 2028 | Top Players: H&M, Hotmilk Lingerie, Wacoal And Others.

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Growing demand for comfortable maternity clothing and especially innerwear is a significant factor influencing growth of the market

The global maternity innerwear market revenue is expected to expand at a CAGR of 4.6% during the forecast period and reach a value of USD 9.67 Billion in 2028. The growth of maternity innerwear market is attributable to the factors such as rising demand for convenient innerwear, comfortable clothing, and increasing awareness levels in the new mothers. Maternity clothes and innerwear are designed for loose and for providing comfort to the women. Demand for these clothes is increasing, which is contributing to growth of the market.

Additionally, increasing disposable income across the globe and especially in the developing countries is fueling growth of the market. Rising awareness regarding the advent of comfortable clothing coupled with increasing demand and affordability are driving growth of the global maternity innerwear market. Demand and adoption of such clothing is augmenting more fashion consciousness among women and epically new mothers are estimated to offer several growth opportunities for growth in the coming future.

The maternity innerwear market is gaining traction due to robust growth in the online distribution channel and flourishing e-commerce platforms globally and especially in the developing countries such as India, China, Africa, Saudi Arabia, and Dubai. In addition, several brands are putting their business online, which is driving growth of the market.

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Some key findings in the report

  • The maternity briefs segment dominated the overall maternity innerwear market in 2019 and is anticipated to hold substantial share in the overall market during the forecast period. The growth of this segment is ascribed to the factors such as demand for comfortable fits to wear and rising adoption of personal hygiene products during pregnancy and first few days after delivery.
  • The offline segment dominated the global maternity innerwear market in 2019 and is estimated to remain dominant over the forecast period owing to availability of variety of products through hypermarkets and departmental stores.
  • Regionally, the North America dominated the market in 2019 and is anticipated to be dominant over the forecast period. This regional growth is attributed to robust growth of the developed countries such as Canada and U.S.
  • Some of the prominent players in the global maternity innerwear market include FirstCry, H&M, Seraphine, Wacoal, Triumph International, Hotmilk Lingerie, Mamacouture, Fresh Venturz LLP, Adore Me, Inc, and CLOVIA.

For the purpose of this report, Reports and Data has segmented the global maternity innerwear market on the basis of type, distribution channel, and region:

Type Outlook (Revenue, USD Million, 2018–2028)

  • Maternity/Nursing Bras
  • Camisoles
  • Shapewear
  • Maternity Briefs

Distribution Channel Outlook (Revenue, USD Million, 2018–2028)

  • Online
  • Offline

Regional Outlook (Revenue, USD Billion; 2018–2028)

  • North America
  1. U.S.
  2. Canada
  3. Mexico
  • Europe
  1. Germany
  2. UK
  3. France
  4. Italy
  5. Spain
  7. Rest of Europe
  • Asia Pacific
  1. China
  2. India
  3. Japan
  4. South Korea
  5. Rest of APAC
  • MEA
  1. Saudi Arabia
  2. UAE
  3. South Africa
  4. Rest of MEA
  • Latin America
  1. Brazil
  2. Rest of LATAM

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Table Of Content

Chapter 1.    Market Synopsis

1.1.    Market Definition

1.2.    Research Scope & Premise

1.3.    Methodology

1.4.    Market Estimation Technique

Chapter 2.    Executive Summary

2.1.    Summary Snapshot, 2018-2028

Chapter 3.    Indicative Metrics

Chapter 4.    Maternity Innerwear Market Segmentation & Impact Analysis

4.1.    Maternity Innerwear Market Material Segmentation Analysis

4.2.    Industrial Outlook

4.2.1.    Market indicators analysis

4.2.2.    Market drivers’ analysis    Rising demand for high quality products during pregnancy

Chapter 9.     Company Profiles                   

9.1.    Hewlett Packard Enterprise Company

9.1.1.    Company Overview

9.1.2.    Financial Performance

9.1.3.    Technology Insights

9.1.4.    Strategic Initiatives

9.2.    Ultimaco GmbH

9.2.1.    Company Overview

9.2.2.    Financial Performance

9.2.3.    Technology Insights

9.2.4.    Strategic Initiatives

9.3.    Atos SE

9.3.1.    Company Overview

9.3.2.    Financial Performance

9.3.3.    Technology Insights

9.3.4.    Strategic Initiatives

9.4.    SWIFT

9.4.1.    Company Overview

9.4.2.    Financial Performance

9.4.3.    Technology Insights

9.4.4.    Strategic Initiatives

9.5.    Yubico

9.5.1.    Company Overview

9.5.2.    Financial Performance

9.5.3.    Technology Insights

9.5.4.    Strategic Initiatives

9.6.    Futurex

9.6.1.    Company Overview

9.6.2.    Financial Performance

9.6.3.    Technology Insights

9.6.4.    Strategic Initiatives

9.7.    Thales E-Security Inc.

9.7.1.    Company Overview

9.7.2.    Financial Performance

9.7.3.    Technology Insights

9.7.4.    Strategic Initiatives

9.8.    IBM Corporation

9.8.1.    Company Overview

9.8.2.    Financial Performance

9.8.3.    Technology Insights

9.8.4.    Strategic Initiatives

9.9.    Ultra Electronics

9.9.1.    Company Overview

9.9.2.    Financial Performance

9.9.3.    Technology Insights

9.9.4.    Strategic Initiatives

9.10.    CardContact Systems GmbH

9.10.1.    Company Overview

9.10.2.    Financial Performance

9.10.3.    Technology Insights

9.10.4.    Strategic Initiatives

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