Social Media Specialist Alaattin Cagil said, “Social media demonstrates its importance every day in different events. The fact that individuals are not only listeners but also a source of information that contributes to the flow of information causes the time spent in these media to increase day by day. He used very little channels or information sources from different countries. Even in news bulletins, they had to make a selection because they were all at the same broadcast time, and the information was somehow received by people gathered around one source.” Alaattin Cagil said. “Social media platforms enable people with different views to comment on many topics such as economy, politics, commerce, management, tourism, art, science, and share them with other people.” Using his expression, he said: “Even though this situation allows us to have unpleasant discussions from time to time, recognizing differences by reducing the intensity of emotions often allows people to communicate their information in a healthy way. Although social media has various negative images about the spread of false information, most of us. This effect is also considered as social media addiction by experts. The fact that there is no other medium where it can be done supports the view that the importance of social media will increase gradually. A medium that affects all areas of life and individuals so much, of course, has undeniable effects on tourism.”
“The fact that the classical trade understanding in our country has not changed yet and the institutions that give up these methods cannot effectively grasp the importance of social media and digital marketing activities show that our country, which is a tourism center, will gradually lose its share in the cake. Speaking as, Alaattin Cagil said, “Although the acceleration in tourism has been pioneers such as the Istanbul Chamber of Commerce in recent times, when analyzed on the basis of all provinces, we see that the” social media and tourism “duo cannot be riveted enough. Perspectives such as hotels and agencies seeing social media only as areas where reputation management is carried out, and tourism pioneers giving automatic responses to customer complaints unfortunately prevent tourism promotion to be made on an international scale for our country,” he spoke.
Alaattin Cagil continued his words as follows: “I say on behalf of me that our tourism investments are seen as” concrete made only in forested areas “from the perspective of foreign countries, and it is very upsetting and disturbing me. These beauties need to be introduced to different demographics internationally. According to a study published on Statista, social media content is seen as a more effective decision-making point compared to advertisements, and the belief that the data produced in social media will make the difference as the most important factor in shaping the target of tourists in the coming years. Also mentioned in our country in the past years:
• The destination region is not similar to the promotions
• Extra services are not like images on the internet (eating, drinking, etc.).
• Not giving detailed information about the personnel.
“We have entered a period where similar problems will not be repeated thanks to social media. Users can now verify their receivable and promised services on social media. And yet, especially in the tourism sector, social media is a platform where both confirmatory and homogeneous information is available.”
Drawing attention to the effects of social media abroad, Alaattin Cagil continued his words as follows:
“The biggest proof that the tourism sector is behind in social media and digital marketing in our country is the tourism campaigns in other countries. It is much easier to promote a region than to introduce each of the hotels in the region, but brands in our country are more interested in bringing themselves to the forefront than their regions. While discussions about tourism investments and budget were ongoing, campaigns to be made without spending too much budget on social media started to be discussed and various Cape Town promotions were provided after people around the world liked Cape Town pages on their Facebook profiles. The fact that social media and tourism influences have such high effects, although there are limited examples, shows us that the promotion of regions with unique beauties such as our country should be accelerated. I hope they can act together and do something for the trail. As the Turkish Nation, we are a nation that has achieved everything we wanted so far. As in many other issues, I hope something will be done on this matter as soon as possible.”