What started as an indie brand quickly took the beauty industry by storm, quickly growing to be an exclusive, luxury, and highly regarded beauty brand. Twenty Beauty, the brand in question, was created by Jyotsna Reddy, a South Asian influencer and beautypreneur. Jyotsna is proud to share Twenty Beauty with her many followers and the world.
Twenty Beauty was born out of Jyotsna’s passion for beauty science and innate understanding of beauty trends. Uniquely, Twenty Beauty places emphasis on skin health, so the brand’s products are formulated to look and work well while improving skin health and quality. Twenty Beauty takes a holistic approach to beauty while aiming to educate the beauty community and makeup lovers about the basics of makeup and skincare.
Twenty Beauty made headlines by being the first-ever brand in South Asia to launch universal shades of makeup for all skin tones. Put differently, Twenty Beauty makeup is specially designed to look good on every skin type. “I have always felt compelled to increase inclusivity within the beauty community,” says Jyotsna. “Twenty Beauty is more than just a brand. We have been able to create a community that preaches innovation and improvement. Self-love and empowerfulness are the ultimate essences we are trying to capture. Our strategy puts the needs of our customers first, front and center. We are proud to say that we have inspired countless people and made makeup more accessible to people of all different walks of life.”
To learn more about Twenty Beauty and Jyotsna Reddy, please follow her on Instagram.
About Twenty Beauty and Jyotsna Reddy
Twenty Beauty is an indie beauty brand that experienced incredible success, allowing it to transform into something much larger with a further reach to inspire makeup lovers from all walks of life. With a knack for industry innovation and a desire to leave the beauty industry better than she found it, the sky’s the limit for Twenty Beauty and Jyotsna.