The Social and Emotional Learning (SEL) Market size is projected to grow from USD 1.2 billion in 2019 to USD 3.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 24.7% during the forecast period. Major factors driving the growth of the SEL market include the promotion of SEL by government organizations and improvement in school environment, citizenships, and relationships.
By component, the solutions segment to record a larger market size during the forecast period
SEL solutions comprise SEL platform and SEL assessment tool. SEL platform is used by educators (school/districts, teachers, parents, and communities) to help students work on their emotions, feelings, empathy, relationships, goals, responsibilities, and make informed decisions. The platform contains lessons, videos, and interactive modules in the form of audios, videos, games, and stories. Few SEL solution providers offer the SEL program in the printable form. In the student’s entire learning journey, educators have always concentrated on the student’s emotional and social skills. Hence, educators are aggressively implementing the SEL platform worldwide.
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By end user, the pre-K segment to record the highest growth rate during the forecast period
Principals, teachers, and policymakers have shown interest in implementing SEL into the pre-K curriculum. Pre-K SEL curriculum helps teachers’ build-up knowledge skill sets around building relationship with peers, parents, and relatives, creating a positive environment in classes, ignoring negative people, and grabbing new skills, which help students in kindergarten. SEL in pre-K schools empowers educators to develop social skills, build a positive relationship with families and peers, prevent techniques against challenging behavior, and enhance knowledge. In a nutshell, SEL programs improve positive behavior and learning skills across pre-K students.
Key market players profiled in this report include Everyday Speech (US), Peekapak (Canada), Nearpod (US), EVERFI (US), Purpose Prep (US), Social Express (US), Aperture Education (US), Rethink ED (US), Committee for Children (US), Emotional ABCs (US), Taproot Learning (US), SEL Adventures (US), BASE Education (US), Panorama Education (US); Evolutions Labs (US); Hoonuit (US); The Conover Company (US); ScholarCentric (US); ONEder Academy (US), Hero K12 (US), 7 Mindsets (US), EQKidz (Malaysia), 3DBear (Finland), and JHasHeart (US). These players have adopted various growth strategies, such as partnerships and new service launches to expand their presence in the SEL market and broaden their customer base.
Committee for Children (US) is one of the world’s largest providers of research-based SEL programs to schools and districts. The organization offers SEL programs with the brand name, Second Step. Currently, this organization reached more than 15 million students across 70 countries annually. Second Step is a program rooted SEL that helps schools build supportive, successful learning environments uniquely equipped to encourage children to thrive. More than just a classroom curriculum, Second Step’s holistic approach provides education professionals, families, and large communities with tools to enable them to take an active role in the social-emotional growth and the safety of today’s children. Second Step is available for pre-K, K-5, and middle school students with developmentally appropriate lessons and reinforcement tools.
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Social Express (US) is a provider of educational software built for teachers and learners. The company majorly focuses on developing SEL programs to aid autistic children. Social Express leverages advanced technologies to teach SEL programs for pre-K and high school students. The company uses gaming, amination, and interactive learning approach to deliver social skills for students. It offers three programs: Social Express, Cool School-NO Bullying Allowed, and Teen Career Path. The company’s SEL programs are affiliated to the Universal Design of Learning (UDL). Students can access these programs with online or offline methods. With 81 webisodes, the company offers a range of social skills, such as attentive listening, conflict resolution, conversations, critical thinking, group participation, non-verbal communication, and relationship and self-management.
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