These days, a strong online presence is essential to the success of many businesses, especially during a time when there are social distancing restrictions in place and many businesses are now interacting more with clients online. A strong online business profile can mean more clients, as you create an online presence that shows your firm’s success, areas of expertise, and extensive experience. But there are so many online options available, that for many, choosing and finding the right online business profile can be an ordeal. The team at Case Engine, a public relations and digital marketing company for lawyers sat down with Anthony Russo of the Russo Trial Lawyers to discuss what he believes to be the most important online business profile and how effective online business profiles really are.
Choosing the Right Platform
Anthony Russo has been practicing law for about 25 years, and initially never relied on Google My Business and similar platforms. However, Russo is beginning to see the potential in utilizing GMB as a medium for advertising. “Everything is so competitive and busy. People do not want to be bombarded with ads saying “look at how great I am.” Instead, people want to reach out and find out who the great guys are.”
When we sat down to discuss online business profiles with Russo, he stated “I started with a grassroots approach, building up my client base by helping clients out, and building a base of referral clients and other lawyers. Russo added over the last few years, he has learned how important Google My Business is regarding reviews, pointing out that one or two bad reviews can make or break you. It can be a deciding factor in getting business. Fortunately, successful firms that already have a solid reputation for excellent client communication, reliability, and a proven track record for success, such as Russo Trial Lawyers, can anticipate a boost in business with these positive reviews.
Areas of Expertise
After learning more about his approach to client outreach, we discussed Russo’s firm and the areas of the law that the firm primarily focuses on “The vast majority of our practice entails day in and day out, plaintiff work.” The Russo Trial lawyers see that the main volume of the cases they take on involves car accidents and slip and fall cases. Another portion of the caseload involves mass torts, which Russo has been practicing for almost 20 years. However, the mass tort side of things has changed quite a bit, with the “Round-ups, and talcum powder cases.”
Contact the Russo Trial Lawyers
Russo and fellow attorneys at his firm still believe in the grassroots approach to client outreach, but even he can admit that there are some great platforms online that can help boost a firm’s client base and their reputation, which can make platforms such as Google My Business, invaluable.
Parties interested in speaking with Russo or other attorneys at his firm can contact the firm directly by phone or by filling out an online contact form found directly on the firm’s website.