Just in time for Father’s Day, BLADELIFE has launched a patented-pending storage device that extends the life of men’s razor blades, and gives men a dedicated storage space for their razors that’s perfect for use at home or while traveling.
“In the U.S. alone, millions of men shave regularly and replace their blade cartridges after just a few uses, making shaving expensive and wasteful,” said Peter Gladstone, co-founder of BLADELIFE. “For men who want a better shaving experience, we spent the last two years designing, testing, and refining a product that makes blades last twice as long.”
According to Men’s Health, “modern razors are designed to last between 5-10 shaves,” and the Environmental Protection Agency estimates that two billion disposable razors and blade cartridges are thrown out in the U.S. each year. Additionally, in bathrooms around the world, men simply don’t have a dry, sanitary home for their razors — leaving them on a wet sink, in the shower, or in a medicine cabinet filled with other products. When men travel, their razors often get thrown in a bag, or not brought along at all.
“When designing the BLADELIFE, we wanted to incorporate razor longevity technology in a product that would look tasteful in any bathroom,” said David Valdez, co-founder of BLADELIFE. “Our team’s expertise in consumer product design and the men’s shaving industry allowed us to build a product that we’re confident all men who shave regularly will love using.”
The BLADELIFE razor storage device helps keep blades airtight and moisture-free between shaves. When inserting the razor, the BLADELIFE evacuates air surrounding the blade to preserve razor glide and shaving comfort. Once inside the storage device, BLADELIFE extracts excess water to extend blade sharpness. When independent product testing firm 360 Product Testing conducted a razor durability study of the BLADELIFE Razor Longevity System, the firm found that a razor lasts 107% longer than an identical razor stored conventionally.
BLADELIFE was co-founded by David Valdez, a former professional baseball player, entrepreneur, and inventor; and Peter Gladstone, an entrepreneur and startup investor who previously held marketing roles at Gillette and P&G.
The BLADELIFE is available for purchase in the U.S. at bladelife.com.