Two years have passed since American Wolves first launched online, but the brand continues to be the talk of the town. With an ever-growing number of customers, Charles Owensby, the brand’s owner, has decided to commit himself to his love for wolves by donating 10% of all sales to various wolf safeguarding organizations.
“It’s nice to see people browsing our website to be informed about wolves’ safety, but we thought it was time to take the next step. We’ve now partnered with the NRDC (Natural Resources Defense Council), Defender of Wildlife, and other associations to provide a better environment to wolves in America. Money isn’t everything, but it’s obviously a good starting point. We can only hope we can reach more and more people every day and educate them about what’s happening in the country.”
Targeting wolf lovers worldwide, American Wolves offers a wide range of wolf-related products such as jewelry (rings, bracelets, and necklaces), apparel, and accessories. It all started with a few wolf-printed t-shirts, but now, the website counts over 700 products.
“I really would like us to come up with more designs for the wolf apparel collection. It was the very first one on the website, and I feel like we should renew ourselves here.” Owensby said.
But according to last year’s sales reports, wolf jewelry seems to be American Wolves’ bread and butter. Over 65% of all the products sold were either a wolf bracelet, necklace, or ring.
A wolf ring to learn about a new culture
There is a story behind each wolf ring you can see on American Wolves’ website. As a proud history enthusiast, Owensby looked through many cultures and periods to find the design and inspiration behind the rings’ names and descriptions. From a Celtic triquetra engraved wolf ring to a Norse folklore-inspired wolf ring, the collection features high-quality materials such as stainless steel or 925 sterling silver in gold or silver.
Make a style statement with a wolf necklace
Being an American Wolves’ customer also means being part of a community (or wolfpack as they call it) that likes to use actual wolfpacks’ codes. Values such as respect, courage, and wisdom are essentials if you want to find a place in this loving community. But uniqueness is what the wolf necklaces really promote: make your own style, make a statement! After all, being an Alpha means standing out from the crowd.