Motivforce, the leading specialists in B2B motivational, loyalty, and incentive programmes, has strengthened its global leadership team and is going for growth in 2021 and beyond.
Nick Merry has been promoted to the role of Global CEO to spearhead the company’s growth strategy. He was previously Managing Director APAC and has played a key part in driving Motivforce’s success in winning and retaining clients in the region since joining the company in 2011. Prior to joining Motivforce, Nick was Head of Strategic Accounts at Haymarket Media, managing major client relationships and developing products and events focussed on B2B media channels.
Additionally, Motivforce founder and CEO Dr David Cox has been named Chairman. He established Motivforce in 2011 with one client and five staff and has been instrumental in driving its growth to being a multi-million-dollar global agency with over 75 staff worldwide and an enviable portfolio of clients in diverse sectors. As one of the few individuals in the world to hold a PhD in loyalty marketing, David will continue to provide invaluable insight and support on specific Motivforce client B2B programs, as well as contribute to research projects.
Motivforce is also targeting growth in industries such as renewable energy in addition to focussing on organic growth within its current client base in the IT, travel, insurance and animal health sectors. The agency is also diversifying its service offering to provide even more personalised motivational solutions that inspire and enable organisations and individuals to perform at their full potential.
Despite the Covid-19 pandemic causing challenging business conditions for many industry sectors over the last 12 months, Motivforce continued to deliver ROI by demonstrating innovative tactics to drive channel partner engagement in client programmes, even during downtime. Strategies included introducing e-learning, rewarding for steps to a sale, and undertaking research among program participants to finetune programs ready to capitalise on pent-up demand post-pandemic.
Dr David Cox said: “I am delighted that Nick is taking over at the helm of Motivforce as Global CEO to take the agency into a new chapter of growth and innovation in a new decade. I am proud of everything that Motivforce and our people have achieved since the agency was founded. There is no doubt that Motivforce has been built on strong foundations which have seen the business go from strength to strength, build our reputation as a leading specialist in B2B loyalty, creating and managing best-in-class reward and recognition programs for our clients. I have no doubt that Nick will lead the Motivforce global team to even greater things going forwards.”
Nick Merry added: “I am honoured to take on this role at a time when the B2B loyalty and motivational landscape presents so many opportunities as the world emerges from the Covid-19 pandemic. Our mission is to provide personalised motivational solutions that inspire and enable organisations and individuals to perform at their best. I am looking forward to providing news services and initiatives to both current and future clients. We are a company that is built on an incredible B2B loyalty pedigree and as we navigate through this new decade, and the post-pandemic era, we will look to blend this loyalty science with technology to further reinforce Motivforce as a global force in motivation and loyalty.”
Motivforce is the multi-award winning, innovative global agency at the forefront of reward and recognition programmes and B2B loyalty marketing. Founded in 2011, Motivforce brings together a dedicated, team of highly experienced specialists in creative loyalty marketing, behavioural motivation and enablement research, and incentive travel and event production around the world. Not only does our global team include leading academics that are ahead of the curve when it comes to understanding behaviours that drive loyalty, motivation and engagement. Our people are also leaders in programme management, dynamic delivery, creative design, communications, rewards fulfilment and incentive travel. Customers include IBM, Lenovo, APC, Eaton, Norbrook and Celebrity Cruises for who we operate B2B programs marketing programs with a total of over 100,000 channel partner participants in 132 countries.