Online reputation has established itself as one of the main interests given the growing digital influence. Therefore, for both individuals and companies, its management has become essential.
“Opinions and judgments about a brand or service have always been essential elements that directly influence the growth or the decline of a company”, is stated by Andrea Baggio CEO of ReputationUP, a worldwide leader in online reputation.
An incorrectly advertised online publication and an unweighted comment can compromise the image built by a natural or legal person, to the point of altering their credibility in the market.
The Right to be forgotten against online defamation
Online defamation problems have triggered a fundamental right called Right to be forgotten.
Based on this, ReputationUP manages the online reputation of companies, VIP’s, even politicians and government sectors, providing solutions and alternatives to eliminate content.
In this sense, it promotes deindexing which leads to the defamatory online domain and thus, ends the reputational crisis, ensuring that harmful information does not appear on the first page of the results.
ReputationUP is not only based on the elimination of harmful links. The company is also specialized in tracking and monitoring online reputation.
For this purpose, they create an ad hoc tool called RepUp Monitoring Tool. This software combines big data and artificial intelligence, to analyze what the network says about a corporate or personal brand.
The Reputation Score calculates the reputational value and the risk index associated with any physical entity. The objective is to certify the examined entity’s reputation score through an advanced analysis and research platform that processes multilingual data in real-time.
The importance of online reputation determines a company’s image or service, that condition its quality and credibility.