The global influencer markting platform market size is expected to grow at USD 23.52 billion expanding at CAGR of 26.8%. The rising need for brands and agencies to foster deeper connections with consumers is contributing to the growth. Technological proliferation in advertising practices has helped companies to digitalize and disrupt marketing models. Influencer marketing has enabled organizations to maximize their reach more than the legacy marketing practices. Additionally, this marketing platform enables organizations to work with influencers who audiences relate with, thus assisting in developing better connections and higher engagement.
Increasing adoption of AI-enabled influencer marketing platforms is expected to create an automated environment for marketers to establish efficient collaborations. ANN and NLP can be leveraged to offer essential insights to influencers by analyzing several image attributes, posts, and thus helping brands in simplifying workflow process. Furthermore, adoption of these technologies assists marketers in choosing which influencer to collaborate with, thus contributing to the market growth. For instance, CurationEngine offered by IZEA uses ML to process high volumes of information for programmatic analysis on influencer networks within the company database to improve network quality and identify influencers who meet brand safety requirements.
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Influencer Marketing Platform Market Report Highlights
• Influencer management is expected to be the fastest-growing segment over the forecast period owing to greater demand of brands to maintain efficient influencer relationships for longer and healthier collaboration
• Small and Medium Enterprises (SMEs) are expected to benefit from the adoption of influencer marketing platform owing to cost-effectiveness and higher engagement rates
• The sports and fitness segment is expected to witness significant growth over the forecast period, attributed to the rising consumer awareness regarding the benefits of maintaining a healthy and active lifestyle
• Asia Pacific is expected to dominate the market by 2025, owing to increasing mobile penetration, which makes it easier to reach out to a larger number of people via social media
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Influencer Marketing Platform Market Segmentation
Grand View Research has segmented the global influencer marketing platform market on the basis of application, organization size, end use, and region:
Influencer Marketing Platform Application Outlook (Revenue, USD Billion, 2015 – 2025)
• Campaign Management
• Search & Discovery
• Analytics & Reporting
• Influencer Management
Influencer Marketing Platform Organization Size Outlook (Revenue, USD Billion, 2015 – 2025)
• Large Enterprises
Influencer Marketing Platform End-use Outlook (Revenue, USD Billion, 2015 – 2025)
• Food & Entertainment
• Sports & Fitness
• Travel & Holiday
• Fashion & Lifestyle
Influencer Marketing Platform Regional Outlook (Revenue, USD Billion, 2015 – 2025)
• North America
• The U.S.
• The U.K.
• Asia Pacific
• Latin America
• Middle East & Africa
List of Key Players of Influencer Marketing Platform Market
• Grapevine Logic Inc
• Hypetpap Pty Ltd
• Speakr Inc
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