PARIS – March 31, 2021 – Lumière Paris has launched a line of sustainable activewear, swimwear, and protective face masks made from discarded plastics found in the ocean and landfills. This sustainable brand is dedicated to creating an exceptional fashion line for the modern woman that is both ethical and sustainable.
Research shows that the fashion industry is responsible for 10% of all carbon emissions – more carbon than international flights and maritime shipping put together.1 Lumière Paris is among the brands making a difference in the mission to protect the earth.
“The fashion industry is one of the biggest contributors to pollution and environmental damage,” says Lumière Paris CEO, Petya Mihaylova. “We developed this fashion brand because we believe in genuine integrity and industry-leading craftsmanship demonstrating positive social and environmental impact.”
Lumière Paris doesn’t compromise on premium product quality, transparency and sustainability. All their products are ethically-made in Italy, using premium ECONYL® recycled yarn produced from discarded plastics found in the ocean and landfills. Beyond the fabrics, the hangtags, labels, wash cares, gift boxes, ribbons, bows, thank you cards, and shipping boxes all made using recycled materials. Even the ink used to print the apparel and packaging are sustainable water-based inks. In addition, their shipping is carbon neutral. The brand offers premium sustainable products within a reasonable price range.
Lumière Paris is dedicated to inspiring change in consumer behaviour, corporate practices and public policy. For this reason, they donate 1% of company profits to ocean clean-up and other environmental projects. They also work with environmental organizations to plant one tree for each package they ship. Lumière Paris supports the United Nations Billion Tree Campaign, which has reported over 13.6 billion newly-planted trees.
Lumière Paris is leading the revolution in the new era of the conscious customer. They are currently implementing a program to convert old Lumière Paris products into yarn for producing new garments. This way, they can create a self-sufficient fashion ecosystem. With their sustainable apparel, they are contributing to a brighter future for the fashion industry, as well as the environment.
About Lumière Paris
Lumière Paris is a premium sustainable women’s fashion brand. All their garments are ethically-made in Italy, using sustainable fabrics manufactured from recycled plastics. With their line of sustainable activewear, swimwear, and fashion accessories they aim to challenge, push boundaries and lead the revolution in the new era of the conscious customer.