According to a new report by Grand View Research, Inc. the global feminine hygiene product market size is anticipated to reach USD 33.78 billion by 2025 and is anticipated to register a CAGR of 6.5% during the forecast period. The market is driven by the awareness among women regarding menstrual health, rise in disposable income, and commercialization of innovative products. For instance, WaterAid, an international nonprofit organization, launched a series of short films and was titled as- If Men Had Periods to raise awareness about the lack of access to lavatories during menstruation.
The Covid-19 pandemic impact on the market varied country-wise based on the available medical infrastructure, economic stature, and manufacturing capability of the respective countries. Non-profit organizations across the globe took this opportunity and attempted to bridge the supply-demand gap in rural regions, particularly the women who relied on free feminine hygiene products from social service centers, schools, government health centers, and various medical facilities.
Asia Pacific held the largest market share in terms of revenue owing to the presence of a large female population and a rise in disposable income. North America also constituted a significant market share in terms of revenue due to the availability of diverse products and high consumer awareness. Demand for innovative products such as menstrual cups and period panties is anticipated to further propel the growth of the regional market.
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Feminine Hygiene Products Market Report Highlights
• Based on distribution channels, supermarkets was the leading segment in 2018 as a majority of women purchased sanitary products along with household items
• Based on product, menstrual care segment dominated the market and can be attributed to the rise in the global population of women and the increase in the need for sanitary and hygiene products
• Based on region, Asia Pacific accounted for the highest revenue share in 2018 due to the presence of a young population-base in countries like India and China
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Feminine Hygiene Products Market Segmentation
Grand View Research has segmented the global female hygiene products market on the basis of product, distribution channel, and region:
Feminine Hygiene Product Outlook (Revenue, USD Million, 2014 – 2025)
• Menstrual Care
• Sanitary Napkins
• Menstrual Cups
• Cleaning and Deodorizing
• Feminine Powders, Washes, and Soaps
Feminine Hygiene Products Distribution Channel Outlook (Revenue, USD Million, 2014 – 2025)
• Drug Stores
• Online Retail Stores
Feminine Hygiene Products Regional Outlook (Revenue, USD Million, 2014 – 2025)
• North America
• The U.S.
• The U.K.
• Asia Pacific
• Latin America
• Middle East & Africa
• Saudi Arabia
• South Africa
List of Key Players of Feminine Hygiene Products Market
• Procter & Gamble
• Unicharm Corporation
• Kimberly-Clark Corporation (KCWW)
• Edgewell Personal Care
• Lil-Lets UK Ltd.
• Natracare Bodywise
• Kao Corporation
• Summer’s Eve.
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About Grand View Research
Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services.
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