Qonversion has released the In-app subscription benchmarks report — the first-ever mobile subscription benchmarks to help marketers and mobile app developers measure their performance and make the right marketing and product decisions.
The report includes various insights and mobile app subscription metrics, including install-to-trial conversion by country, trial-to-paid conversion, trial, subscription cancelation rates, refund rates, and more.
In-app subscription benchmarks by Qonversion.
Based on the benchmarks report, the top 3 most converting countries from install-to-paying subscribers are Australia (2.8%), the US (2.2%), and Canada (2.2%), but Asia is on the heels leading by China (1.9%), Japan (1.9%), Hong Kong (1.9%).
One more interesting insight that a weekly subscription plan generates more revenue for developers, which means this type of subscription will become more popular. The reason is that the weekly subscription plan has a low entry threshold because of the low price. But at the same time, the weekly plan may have 52 renewals during the year and a higher lifetime value as a result.
More findings from the report:
90% of apps with subscriptions provide a free-trial period for their customers
42% of users cancel a monthly subscription during the first month
78% of users cancel weekly subscription during the first month
39% of users cancel free trial in the first 24 hours
2.7% monthly and 6.9% annual subscriptions get refunded
95% of the app developers chose to have a 3-day or 7-day trial period
Download the full report here.
Qonversion is the subscription data platform for mobile-first companies. Qonversion is managing $200m in subscription revenue through its cross-platform cloud infrastructure.
Main products: revenue analytics, cross-platform infrastructure, win-back push notifications, and integrations all in one place to grow faster. Currently supports iOS, Android, Stripe, and dozens of third-party integrations with the most popular analytics and marketing tools.
Company Name: Qonversion
Contact Person: Eugene Virnik
Email: Send Email
Address:1160 Battery St East Suite 100
City: San Francisco
Country: United States