Search engine optimization is the process of getting a website listed in the top search engines with the ultimate goal of increasing traffic to that website. With that said, Canadian SEO Services (CSS) gives some basic search engine marketing tactics to use to help demonstrate how to do it successfully.
1) Keyword Research
Finding keywords that people are using to search with to find the specific product or service that a business is selling. SEO optimizers will usually find that by doing keyword research that will be able to attract a lot of traffic.
A SEO Specialist can use the Google Keyword Tool to do some keyword research. This tool not only lets a user know how many searches per month each keyword term receives, but when looking at global and local monthly searches, users are able to see how much competition there is for the terms. It’s very important to choose keywords that are relevant and targeted to any business, but at the same time will offer a good amount of traffic.
2) Storing chosen keywords in a separate file
Storing the keywords that an SEO Expert want to optimize in your website is critical to SEO success. Instead of making the mistake of having keywords in content that has no relevancy to your products or services, it’s better off keeping those keywords in a separate file and creating relevant content for each. SEO Experts will be able to optimize each page for only a few keywords, and the effort will be worth it.
3) Creating a site map
Site maps are one of the most effective SEO tools around. There are a number of sites that offer free site map creation including Google. One of the most popular is called xml-sitemaps.com. This site will automatically create a site map and keep it updated. If SEO experts created multiple websites that contain products or services that require multiple locations, they need to create a site map for each location. Most visitors won’t come to a website if they don’t know where they are.
4) Choosing link keywords
Depending on the search engine that a Search Engine Optimizers are optimizing website for, they’ll need to choose link keywords. These are the keywords that are most likely to be used in the search engine when looking for the website. Link keywords should be relevant to the product or service that they are advertising. For example, if they are advertising a weight loss product, they will need to choose keywords like “lose weight fast” instead of “lose weight.”
5) Uses of article marketing to boost SEO
Article marketing is an excellent way to boost SEO. This involves writing articles and distributing them to various article directories and ezines. This is a highly effective and free method of SEO. It also develops some inbound links to a website that are highly targeted.
6) Choosing a good domain name
Choosing a good domain name is vital to business success. If the name of a website is memorable and relevant, it will stand a greater chance of getting search engines to properly index and rank a website. SEO experts should choose a relevant domain name that contains the one of the most important keywords for your website.
7) Keeping a website fresh
Just like a fresh newspaper, a website should be updated regularly. A regularly updated website will increase customer base and promote repeat business. A newsfeed or blog is another great way to announce fresh new product or service offerings.
8) Choosing tools!
Google offers plenty of tools an SEO Marketer can use to help you choose and implement keywords. They even offer a free keyword tool that you can use to help to find similar keywords to the ones you are looking for. Plus many of the other free tools will analyze a website to help to create a SEO plan.
9) Getting on social
Social media is huge on the internet right now. If a business not using social media to promote a website, they are missing out. The power of social media is that it brings together like minded customers to spend time promoting a business. It’s important to make good use of social media to promote a website.
Write articles about the website content and submit them to article directories. Other webmasters receive the articles and place them in their websites along with a link to your website. This is a great way to get back links to your website and help increase search engine rankings.