The Grand Opening of China Fashion Week Fall/Winter 2021 Collection was held on March 24 at 751D·PARK. As the official skincare partner, OJESH supported the international flagship event by helping models maintain a show-ready complexion with its artisanal natural skincare.
Creating extraordinary beauty with German artistry
Originated from Germany, OJESH aims to restore beautiful skin for its consumers in 37 countries through its high-end hyaluronic acid serums. The brand is beloved by millions of women around the world for its unique mix of skincare, aesthetics, and art, which has offered many females a new way of life that reveals their natural beauty.
Since the birth of the brand, OJESH has always been committed to providing consumers around the world with top-notch products and luxurious customized skincare experience. OJESH revolutionizes the beauty industry by harnessing the source of nature and the power of science. It is this dedication and commitment that motivate OJESH to transcend past achievements once and again.
Shaping the brand’s ethos with fashion and art
The seamless partnership with the Fashion Week is not OJESH’s first interaction with fashion. In the past few years, OJESH has been a key player in multiple cross-genre art and fashion events.
In December 2020, OJESH held the 2020 brand flagship show “Irradiate Realm” in Shanghai, China’s Capital of Magic. “Irradiate Realm” is a multi-dimensional and interdisciplinary fashion show that embraces and celebrates the infinite possibilities of modern womanhood. At the same time, OJESH also partners with many famous European fashion and art festivals, sponsors charity galas, the Berlin Fashion Week, other TV and Film festivals, among many other cultural events. Through being an active member of the international fashion and art scene, the brand of OJESH has garnered a unique flair.
Capture the radiance of beautiful skin with top-quality products
As the designated skincare brand of the Fashion Week, OJESH helped Fashion Week models maintain a beautiful complexion with its various hyaluronic serum products.
OJESH Lifting Treatment Hyaluron Serum Intensive Care Plus mit Pflanzenextrakten
A skin-renewing transformation
The signature product that is on everyone’s lips at the event is OJESH Lifting Treatment Hyaluron Serum Intensive Care Plus mit Pflanzenextrakten, also known as “Intensive Care Plus”. Having studied intensively the common ailment of many modern women – “sub-healthy” skin, OJESH formulated a skincare solution inspired by the beer culture of Germany. It contains hops extract, which soothes sensitive skin and at the same time repairs the skin barrier. Hops extract is coupled with Alpine Edelweiss extract and 0.9 hyaluronic acid. The three luxurious ingredients gently pamper the skin and restore a radiant, youthful and healthy-looking complexion.
The stress of being a model is not to be underestimated. Busy schedules and constant styling can irritate the skin and give rise to various skin problems. As the key skincare product of the event, OJESH Intensive Care Plus helped models maintain balanced and healthy skin with its excellent soothing and repairing ability. With a strong skincare foundation and a radiant complexion, models could fearlessly excel every catwalk performance.
OJESH “Forever Young” Collection
Where rare beauty begins
OJESH “Forever Young” Collection, also called the Professional Care Series, is OJESH’s top-tier skincare series. The exquisite gift box contains centuries of skincare wisdom and artistry. Luxurious rare ingredients such as the patented Alpine Edelweiss extract, 1% hyaluronic acid, Tilia Cordata extract and other natural ingredients are combined with a meticulous precision. The result is a sumptuous skincare experience that smooths out the traces of time and makes ageless beauty obtainable to everyone.
It is OJESH’s mission to help women around the world embrace their own beauty and serenity. OJESH inherits the German spirit of craftmanship and takes inspiration from fashion and art in order to manifest the gentle strength of females. This coincides with the ethos of China Fashion Week. In the future, OJESH will continue to fuse inspirations from fashion and culture to create a unique international, light-luxury and artful identity.