The global menthol cigarette market size is expected to reach at USD 99.1 billion by 2025 to expand at CAGR of 3.1%. The market growth is attributed to factors like fresh, clean, cooling, and anesthetic (pain killing) effect, ability to reduce harshness of smoke, and growing popularity among younger generation. Moreover, menthol cigarettes make the smoke smooth and easier to inhale by reducing harshness of smoke, thereby making it more popular among women, young generation, and beginner smokers.
The number of menthol cigarette smokers is increasing owing to the consumers who cannot tolerate the irritation and harshness of non-menthol cigarettes and those who seek specific flavor and sensation associated with menthol flavor. The mild property of menthol cigarettes is gaining popularity among occasional smokers, younger generation, and beginners.
Amid the pandemic, the French researchers have defined a theory to understand whether nicotine could block the spread of coronavirus from entering the cells in the body. France is one of hardest hit countries by Covid-19 in Europe. The researchers are awaiting clinical approvals from health authorities in France to proceed with trial-based research.
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Menthol Cigarette Market Report Highlights
• Single capsule accounted for the largest share of 88.8% in 2018. This type of capsule allows the consumer to vary the strength of flavor by bursting liquid ball inside the cigarette filter.
• By end user, the male segment accounted for the largest share of 57.3% in 2018. Growing inclination of male consumers towards refreshment and flavored cigarette is likely to enrich the demand for menthol cigarettes in the coming years
• The female segment is expected to expand at a CAGR of 2.9% over the forecast period. In regions like North America, Europe, and Central and South America, female accounts for a significant menthol cigarette market share.
• Central and South America is the second-fastest-growing region with a CAGR of 3.2% owing to the growing popularity of single and double capsule products as consumers are more likely to perceive benefits such as smoothness and less harshness than other cigarettes.
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Menthol Cigarette Market Segmentation
Grand View Research has segmented the global menthol cigarette market on the basis of capsule, end user, and region:
Menthol Cigarette Capsule Outlook (Revenue, USD Million, 2015 – 2025)
• Single Capsule
• Double Capsule
Menthol Cigarette End User Outlook (Revenue, USD Million, 2015 – 2025)
Menthol Cigarette Regional Outlook (Revenue, USD Million, 2015 – 2025)
• North America
• The U.S.
• Asia Pacific
• Central and South America
• Middle East & Africa
• South Africa
List of Key Players of Menthol Cigarette Market
• Philip Morris International Inc.
• Imperial Brands plc
• Korea Tobacco & Ginseng Corporation
• Alfred Dunhill
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