Canada – With many people working from home, podcasts are providing a way for people to learn new skills in a practical and casual environment. The concept is not new and goes back to the days of talk radio. However, the current trend is experiencing explosive growth year over year. One podcast gaining a loyal following is The Branding Lab Podcast. The show contains honest and informative conversations with actionable advice on how to build a heart-felt yet strategic brand.
If one is a fan of famous podcasts such as “Akimbo,” or “The GaryVee Audio Experience,” one will love “The Branding Lab Podcast.”
When host Yvonne Ivanescu started a personal ethical and sustainable swimwear brand: Now In Rio Swim, Yvonne didn’t know where to start from. So the entrepreneur went straight to the experts.
On the show, Yvonne takes the listener back to the journey to learn about branding from the world’s top branding experts and also from fellow entrepreneurs.
How do people get others to trust and like themselves? How does one create a customer persona? Why is brand’s purpose important? How does one figure out personal brand’s why? These are just a sample of the valuable insights gained from this intriguing podcast.
The host’s passion for learning is contagious, making it fun and inspiring to follow. Yvonne also shares personal triumphs and failures experienced while launching a purpose-driven brand through a mini-series called Behind the Brand.
Yvonne is currently on the 15th show, with each episode lasting approximately 40 minutes long.
By the year-end, expect The Branding Lab to be on many lists for best marketing & branding podcasts of 2021.