Hunan Province received 8.266 million tourists during the Qingming Festival, reaching 106% of the pre-pandemic period in 2019; the province’s tourism revenue was 5.69 billion yuan, getting to 93% of the pre-pandemic period in 2019. One hundred ten scenic spots at and above 4A level in Hunan Province (3 AAAA-rated scenic spots in Dehong Dai and Jingpo Autonomous Prefecture were closed due to the epidemic) received 1.5272 million tourists, an increase of 182.07% over the same period in 2020.
Visitors Peak Appears during Qingming Festival in Yunnan Province
Yunnan’s tourism market continued for fervent during the Qingming Festival, except for Dehong Dai and Jingpo Autonomous Prefecture. The tourist reception of Kunming, Lijiang, Pu’er, Xishuangbanna, Chuxiong, Lincang, Honghe, Wenshan, and Yuxi exceeded the level of the same period in 2019.
Local Residents Become the Main Force of Qingming Festival Tourism
The data shows that residents have become the leading force for Yunnan tourists’ growth during the Qingming Festival. The overstocked demand for visiting relatives and traveling during the Qingming Festival has been released. Local residents’ travel activities such as ancestor worship, visiting friends and relatives (VFR), and folk blessing have significantly increased. The “compensatory return home” and “compensatory traveling” has become intense demands.
In line with the customer situation monitoring platform – ybsjyyn of tourism big data platform, the number of residents in the province accounted for more than 60%. According to preliminary statistics, there were about 4.5 million self-driving vehicles in and out of the region.
Convenient Transportation Helps the Rapid Recovery of Tourism Market
The transportation capacity of highway, civil aviation, and railway in Yunnan Province was firmly guaranteed to meet tourists’ self-help travel needs fully. According to the relevant data of China Railway Kunming Group Co. Ltd., Yunnan Railway dropped off or picked up 643,100 passengers during April 2 – 4, of which 273,000 passengers were dropped off or picked up on the first day of Qingming Festival, the highest single-day record since the year 2021.
According to preliminary statistics, there were 4521 inbound and outbound flights, a year-on-year increase of 178%; the passenger throughput was 492,000, a year-on-year increase of 193%. The passenger-carrying capacity of highways in the province was 1.7412 million, and the traffic flow of national and provincial highways increased significantly.
Solid and Effective Holiday Work in Tourism Culture Market
Yunnan Provincial Department of Culture and Tourism strengthened the investigation before the festival. It organized eight working groups to carry out an on-the-spot inspection on the production safety of cultural and tourism industry, the regulation of tourism market order and the “30-day return without reason” in 16 prefectures and cities of Yunnan Province, and promptly distributed 99 safety problems found in the inspection to each prefecture (city) for rectification. All prefectures (cities) in the province plan ahead of time to enrich the supply of high-quality cultural and tourism products online and offline to fully meet the travel needs of the masses during the Qingming Festival.
Yunnan Provincial Department of Culture and Tourism continued to carry out supervision and inspection during Qingming Festival. According to the deployment, special personnel were assigned to supervise and inspect the scenic spots such as Kunming, Lijiang, Xishuangbanna, Dali, Tengchong and Pu’er, Jingmai Mountain, Yulong Snow Mountain, Dali Ancient City and Wild Elephant Valley, which are of high concern to tourists and have a large number of reservations. Besides, the Administrative Law Enforcement Coordination and Supervision Bureau of Yunnan Provincial Department of Culture and Tourism conducted secret visits to check the order of the cultural tourism market in the scenic spots, paid close attention to epidemic prevention and control, strictly implemented The Guidelines for Epidemic Prevention and Control Measures of Scenic Spots to Be Reopened (revised version in March 2021) and The Work Flow of Normalized Epidemic Prevention and control tourist management services, urged A-level scenic spots and cultural business sites, reasonably set the upper limit of tourist reception, continued to promote the ticket booking system, and strictly implemented the policy to prevent and control the epidemic.