Rogers, Ark. – Traverse Group, a leading retail activation agency in the omnichannel consumer packaged goods industry, today announced it has completed its acquisition of Natural Bay LLC, bringing together two of the top bespoke retail activation organizations in the mass retail industry. As part of the agreement, Natural Bay will function as an operating division of Traverse Group.
Traverse Group’s unique combination of data driven sales solutions, operational management and network will allow Natural Bay to strengthen its value proposition and position in the market while continuing to provide best in class client experience enabling Traverse Group to continue its rapid growth and channel expansion. The outcome of this acquisition will be Traverse Group being able to provide wider customer development opportunities and provide Natural Bay with additional scale and depth allowing it to be even more impactful for its clients.
“In a short time Natural Bay was able to build a strong reputation for delivering strategic insights and outcomes to its brand partners. Completing this acquisition is a significant milestone for Traverse Group in our mission to provide the absolute top talent in the industry and increase our sphere of influence in the North American retail market. The companies will be able to leverage our combined knowledge, networks and processes to improve operational excellence and results for clients and customers. We are excited by the synergies this partnership is creating for our teams and clients” said Clint Lazenby, Co-Founder, Traverse Group.
“Creating sustainable brand growth in today’s retail environment requires being constant communication, support and interaction between design, sales, analytics, marketing, operations and supply chain teams. Traverse Group are true retail sherpas who have experienced significant growth through their unique service offerings, supporting clients cross-functionally within the most significant physical and digital retail channels. Our team is thrilled about this next stage of growth with Traverse and Legacy Retail Solutions” said Javier Zavala, Founder, Natural Bay.
Founded in 2018, Natural Bay was able to develop an innovative culture of upstream strategy development with its clients in successful product launches and new retail customer development. All of the Natural Bay team will be migrating into the Traverse Group Headquarters in Rogers, Arkansas.
Traverse Group was founded in 1999 and provides best in class solutions for brands across the entire retail spectrum in Brick & Mortar, Ecommerce and Direct to Customer. The company has developed an ecosystem approach to the retail trade through integrated services in order management and processing, trade marketing and sales, analytical driven operational and process consulting, and innovative point of sale insights. Today we support our client’s retail activation needs across 16 countries in Latin America, Asia, Europe, Canada and the United States through our different operating companies, Legacy Retail Solutions, Ubiquity Commerce Engine and Natural Bay.
For more information, please visit https://legacyretail.com/