ReThink Ice Cream Launches Equity Crowdfunding Campaign

ReThink Ice Cream Launches Equity Crowdfunding Campaign

Napa Valley, Calif. – April 23, 2021 – ReThink Ice Cream, maker of digestion-friendly dairy ice cream that is low in sugar and rich in flavor and texture, has just launched an equity crowdfunding campaign on the MicroVentures platform. The successful West Coast-based business is looking to expand into the Southwest and other U.S. regions.

The idea for ReThink Ice Cream came about when founder and CEO, George Haymaker III, was searching for a healthier version of his favorite dessert that still had the decadent taste and texture of a premium, traditional ice cream. “The ‘better-for-you’ ice creams are usually icy, chalky and airy, and they just aren’t that satisfying,” says Haymaker. “I knew there had to be a better way.”

At the time, Haymaker was in recovery from addiction to alcohol and pain pills. Craving sugar as well as comfort, he turned to ice cream, but he soon realized that the amount of sugar he was consuming was harmful to his health, and the dairy in the ice cream was hard to digest. He began to research alternatives, learning a good deal about food science along the way, and worked with experts to formulate a new kind of ice cream. He named the product ReThink Ice Cream to evoke his healthier approach to life as well as a reimagined dessert.

ReThink Ice Cream differs from others in the better-for-you category in several ways, including the fact that it is dairy ice cream that is tummy-friendly. About 100 million Americans have trouble digesting traditional dairy products. Most assume the cause is lactose intolerance, but for many, the culprit is actually the A1 casein protein, which became prevalent in dairy cows around thirty years ago, and which can be difficult to digest. 

ReThink solves the issue of widespread dairy intolerance by sourcing its dairy from cows that do not have the A1 protein chain, thereby removing a major cause of discomfort. That A2/A2 dairy is then made lactose-free, removing the other major source of digestive issues. In addition, ReThink Ice Cream does not contain sugar alcohol, like Erythritol or Xylitol – ingredients that cause nausea for many people.

ReThink Ice Cream is sweetened primarily with a touch of organic agave nectar, which is sweeter than regular sugar and therefore can be used in far smaller quantities, resulting in ice cream that has two-thirds less sugar than traditional varieties. Agave has a low glycemic index, making it an attractive option for the 115 million Americans who are diabetic or pre-diabetic.

ReThink Ice Cream’s all-natural ingredients include prebiotic fiber, whey protein isolate, and marine collagen, which improves skin elasticity, boosts metabolism, and is good for joints, bones and teeth. It is also 100 percent gluten-free.

“I feel so gratified that I can share this product with the world,” says Haymaker. “With ReThink, it’s possible to enjoy an indulgent, comforting treat that is far healthier than typical ice cream.” ReThink Ice Cream is available in ten flavors, including Chocolate Majesty, Strawberry Chia Seed, and Black Cherry Vanilla.

For more information, visit ReThink’s page here.

About ReThink Ice Cream: 

Seeking to balance a healthy lifestyle with enjoyment of the great taste and texture of authentic, all-natural ice cream, ReThink takes an innovative approach to making ice cream as healthy as possible for everyone. Available in ten flavors, ReThink Ice Cream is made with a digestive-friendly form of dairy and contains two-thirds less sugar than conventional ice cream.

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