Katavina is one of the leading company manufacturing automotive interior products in Vietnam. This year, the company decide to launch their unique car mats onto international market. Going global is no easy tasks for any company, especially in the field of automotive production where the US and many European companies are leading the game. So what makes this brand a game changer?
The hightlight feature of KATA car mats lies on their unlikely design. The surface boasts floating balls arranged together to create grooves. The rough design has separated itself from other plain, simple car mats available on the market. However, these grooves are made not only for aesthetic purpose, but also for hygienic purpose. They help to trap snow, dust from shoes and hold them on the surface. The floating balls on car mats’ surface also help to prevent slipping when getting in or out of car. Furthermore, underside of KATA car mats also have spikes which keep the mat grip firmly onto the car floor. This is undeniably important feature for any car mat to stop it from sliding especially on the driver footwell, where it could have gas pedal stucked on or unintentionally accelerate gas pedal. Passengers also do not have to adjust the mat in the right occasionally, which is sometimes quite irritating.
More information can be found at https://katamats.com/
More hues than a rainbow
The need of traveling by car is increasing day by day. Additionally, people owning car not only for commuting but a car is also a mean to express oneself. Utilizing this, KATAVINA has shown their ambition on the global market by providing a palette of more than 20 colors from neutral tones like beige, grey, to the most striking colors like green, red, yellow. Having a diverse palette is not simply about the colors which match the interior, it means that this company has no specific target customers but targets all customers who own cars. Car’s owners can freely choose from its palette a hue that could perfectly match the car color or express their personality. It appears that KATA not only wants to potrait itself as an interior guardian but also an automotive stylist.
KATAVINA provides two options for edges of their car mats, which are nylon-woven edges and heat-pressed edges. The company claims that car mats with edges woven by nylon can avoid scratching the car when the floor mats and sides of the car rub together. When edges are woven, they can avoid curling and cracking conditions after using for long time. This detail has shown KATA care about littlest things that could trouble their customers. Meanwhile , heat-pressed edge car mat can make car’s interior look neatly and perfectly fit onto the car floor. Their products are perfect combination between master craftsmen and advanced technology to create something exquisite and extraordinary. Not many automotive interior brands place the importance on this detail so KATA itself may create a clear advantage on the international market.