The Zhongyang Street in Harbin dates back to 1898 and boasts century-old cultural heritages, distinctive European style, and enduring legends. All these unique charms create the icons of Harbin and memories of the local residents. More importantly, the attractive Zhongyang Street has become a must-visit scenic spot in Harbin among domestic tourists and even those from overseas.
The event Zhongyang Street in My Eye & 2021 Design Competition for Idea Exchange themed on “Empowering the Century-Old Oriental Street with Vitality” is slated to begin on April 26th. By offering considerable bonuses including 100,000 yuan to the first prize winner in the Competition, the Competition hosts would like to pool the strength of those who are willing to provide ideas, designs, and suggestions for the future planning and development of Zhongyang Street in Harbin. Moreover, the hosts intend to promote cultural exchanges, consolidate cultural identity, enhance cultural integration, develop cultural icons, and enable the city’s signature Zhongyang Street to gain wider recognition among people.
Empowering the Century-Old Oriental Street with Vitality
Harbin Daoli District People’s Government and Harbin Zhongyang Street Administrative Committee
Heilongjiang Penghui Culture Communication Co., Ltd.
IV. Category of Submissions
1. Zhongyang Street vision (VI) in European style
2. Zhongyang Street artistic installations in European style
3. Zhongyang Street cultural & creative products in European style
4. Zhongyang Street copyrighted theme song in European style
5. Zhongyang Street commercial activity planning in European style
6. Zhongyang Street events and corresponding promotion planning in European style
7. Zhongyang Street smart technology planning in European style
The winner of the Best Entry Award will receive a 100,000 yuan bonus
The winner of the Best Innovative Entry Award will receive a 10,000 yuan bonus
The winner of the Best Online Popular Entry Award will receive a 10,000 yuan bonus
The winner of the Best Advanced Design Award will receive a 10,000 yuan bonus
The winner of the Best Monetization Award will receive a 10,000 yuan bonus
The winner of the Best Nostalgia Award will receive a 10,000 yuan bonus
5 winners of the Winning Entry Award will receive a 5,000 yuan bonus each
2 winners of the Best Aesthetic Design Award will receive 1 2,500-yuan prepaid card and 1 prize with a worth of 2,500 yuan each provided by sponsor(s)
VI. Information for Contributors
1. How to download the entry form: Follow the WeChat Official Account of “Zhongyang Street” or “The Paper Heilongjiang”, and then click the bottom menu “Idea Exchange Competition” to download and complete the entry form.
2. How to participate: Send to the designated e-mail address your e-mail with an attached zip file including your entry form and entry.
3. How to create your e-mail subject: “Design Competition for Idea Exchange” + your name + relative category of your entry.
4. The designated e-mail address of the organizer: firstname.lastname@example.org.
5. The deadline for e-mail submissions is 24:00 (Beijing Time), June 4th, 2021, which also suggests the closing of entries.
1. Follow our updates on the WeChat Official Account of “Zhongyang Street” or “The Paper Heilongjiang” for the progress and notification of the Competition.
2. “Call us at +86 13903602046 if you have any queries”.