U.S. Vitamin D Supplements Market size is $297Million in 2019, growing at a CAGR of 6.4% during the forecast period 2020-2025. Vitamin D plays a multi-functional role in the human body. It is known as the sunshine vitamin, as it is produced by the human body when the skin is exposed to the sun’s ultraviolet rays. It is required for normal bone and teeth growth and development, protection against muscle weakness, and heart control. Owing to its greater consistency, ease of handling and storage, and versatility of use in a wide variety of items, the dry form of vitamin D is favoured by manufacturers. Vitamin D facilitates the absorption of calcium in the gut and retains sufficient serum concentrations of calcium and phosphate to enable normal bone mineralization and to prevent tetanus hypocalcemia. One in two Americans has a musculoskeletal disease that is estimated to cost the US $213 billion per year in terms of care and missed income, according to a study released by the US Bone and Joint Health Initiative. This led to an increase in the country’s sales of vitamin-D supplements. Owing to the hectic lifestyle, growing health awareness, shifting dietary habits, and increasing demand for vitamin supplements, the growth of the market is driven by emerging cases of micronutrient deficiencies.
U.S. Vitamin D Supplements Market Segment Analysis – By Analog Type
In 2019, Vitamin D3 segment dominated the U.S. Vitamin D Supplements Market in terms of revenue owing towards the wide application in animal feed industry. The primary circulating source of vitamin D is calcifediol, and its blood levels represent the body’s nutrient stores. It is found in fatty animal-sourced foods, like fish oil and egg yolk. When the skin is exposed to ultraviolet (UVB) radiation in the sunlight, vitamin D3 is naturally produced by the body and is also absorbed from the skin of animals such as sheep and cows. According to Public Health England (PHE), adults and children over the age of should have 10 micrograms (µg) of vitamin D every day abetting towards the growth of the market. Vitamin D2 is estimated to record the fastest CAGR of 6.6% during the forecast period 2020-2025 as it helps to avoid osteomalacia, hypoparathyroidism and hypophosphatemia from rickets and treats.
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U.S. Vitamin D Supplements Market Segment Analysis – By Distribution Channel
In 2019, E-Commerce segment dominated the U.S. Vitamin D Supplements Market in terms of revenue and is also estimated to grow at the fastest CAGR of 6.9% owing towards the efforts of retailers, through better online education and targeted marketing, to enhance the online shopping experience. The growing interest of U.S. customers in health and wellness goods is another primary growth driver of online sales. It is anticipated that quick and convenient online access to these goods would help businesses exploit this opportunity for growth. Pharmacies are estimated to record the fastest growth rate during the forecast period 2020-2025 owing to its wide variety of usage in health supplements as capsules and injectable.
U.S. Vitamin D Supplements Market Drivers
Increasing Consumer Awareness Of Labeling Claims And Dietary Supplements
Growth in perception of vitamin D deficiency is driving the Vitamin D market. According to the Health and Diet Survey conducted by the Food and Drug Administration (FDA), purchasing decisions based on product labelling are made by US customers. Owing to the country demographic trend of a rising ageing population, increasing lifestyle-related diseases, and increasing healthcare costs, preferences for dietary supplements are growing tremendously. Growing sales of sports nutrition are estimated to have a major effect on the industry with new product releases owing to increasing fitness patterns and sports activity is aiding towards the market growth.
U.S. Vitamin D Supplements Market Challenges
Side Effects With Regulatory Concerns
The toxicity of vitamin D leads to calcium or hypercalcemia, leading to nausea, vomiting, fatigue and frequent urination is restraining the market growth. Regulatory concerns regarding the usage of U.S. Vitamin D Supplements and growing stringent government policy and regulation is hindering the market’s growth.
U.S. Vitamin D Supplements Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in the U.S. Vitamin D Supplements Industry. U.S. Vitamin D Supplements top 10 companies include Otsuka Holdings Co. Ltd, Nordic Naturals, Nature’s Bounty Co., Pfizer Inc., Amway, Abbott Laboratories, GNC Holdings Inc., Everidis Health Sciences LLC, Glanbia Plc and GlaxoSmithKline.
In July 2019, Pfizer, Inc. has acquired Array BioPharma Inc., advancing groundbreaking research to discover, produce and sell targeted small molecule drugs for the treatment of cancer and other diseases of high unmet need.
In December 2020, Nature’s Bounty Co launched Nature’s Bounty®. It contains vitamin D and zinc, as well as herbal ingredients such as Elderberry and Echinacea, for added immune and antioxidant help.
Children are increasingly advised to take vitamin D supplements, especially owing to its deficiency, which is mainly found in children, and also as it performs a host of physiological functions which drives the growth of the market.
Rising veganism trend and favourable government initiatives to improve healthcare infrastructure is likely to be the major driving factor for the market’s growth.
Increasing health consciousness and evolving dietary patterns is projected to record the fastest growth rate during the forecast period 2020-2025
Related Reports :
A. Vitamins And Nutrition Supplements Market
B. Vitamin D Ingredients Market
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