People make excuses when it comes to their health and wellness, especially when they are as busy as a bee struggling to meet deadlines. This is the problem that FITKYT founders are working on solving. Both being Harvard Business School graduates, they have lived through the demanding and often grueling corporate life, where the one thing that is never enough is time.
“We totally understand how exercise can get relegated to the ‘only if time allows’ zone. Our mission is to bring it into the realm of necessity,” stated co-founder Katie Duffin.
With this as the key focus, the game changer sports bag was developed with a unique patent-pending, hang-fold-go system. At FITKYT, they understand that exercise gear and accessories need to work in with an individual’s busy schedule, not delay them because of impractical designs or unnecessary functions. Many times, people go to the gym and forget their shoes or go to yoga and forget to bring their mat or go for a swim and forget to bring their goggles. When time is precious, moments like these can be frustrating and downright annoying.
Here’s the FITKYT solution — The Game Changer Sports Bag. As self-proclaimed perfectionists, the founders have dedicated over a year to the making of this product with seven rounds of prototyping completed. They plan to launch the product via a crowdfunding campaign through Indiegogo and Kickstarter, commencing in August–September 2021. They have also been approached by several highly reputable and successful crowdfunding agencies.
In the meantime, check out their website, as FITKYT has an existing range of fitness and wellness products and accessories. These include a cork yoga collection, a matching 100 percent natural wellness range and “anytime, anywhere” fitness products. All products are stamped with the “busy as a bee” logo, which will help to remind customers to prioritize their fitness and wellness routines.
The FITKYT founders regularly share insightful articles on their blog, the latest of which is titled, “Your Body Was Made for It”, where they provide tips on some of the lesser-known benefits of yoga.
More information can be found at https://fitkyt.com.
About Fitkyt LLC
Fitkyt LLC creates innovative, durable and functional fitness and wellness products that will simplify, organize and inspire so that individuals can lead a more balanced life.