LOS ANGELES, California – April 29, 2021 – In the midst of a full year of sweatshirts and sweatpants, now commonly known as the 2020 uniform, a fresh face has appeared on the horizon determined to cast its brands light to clients looking for the “more” creative.
XO-OG, which means strong in Somali, is a fashion forward apparel company focusing with a modern approach, bringing their clients fundamental pieces that become the canvas of their everyday wardrobe.
Effortless style, purposeful detailing, and uniquely versatile designs, bring a fresh vision to this years everyday dressing. Exclusive dye patterns and artful details distinguish the collection from the rest of the crowd.
Designed in Los Angeles, the fashion duo who created this collection is founded by 25-year veteran fashion stylist Melissa Laskin, and 25-year veteran apparel developer Mirna Correa. Melissa has a long history in fashion, entertainment, and advertising including editorial and covers for Vogue, Elle, W, Surface, GQ, In Style, and Angeleno, amongst others. Celebrity clients include Brad Pitt, Keith Urban, Cate Blanchett, George Clooney, Kate Winslet, Black Eyed Peas, Annie Lennox, as well as a multitude of others. Mirna has a long history in apparel production including her positions of senior production manager at Guess and Jones apparel, as well as owning her own production development business for the past 10 years, advising many fashion companies in various aspects to build their divisions.
Together they have created inspiring, and thoughtful designs with luxury materials and well-crafted styles. Their tag line is “Find what moves you”.
Learn more and view the entire xo-og collection at www.xo-og.com