Online Reputation Of Florentino Pérez After European Super League Setback [CASE STUDY]

A study done by ReputationUP has analyzed the online reputation of Florentino Pérez. 

The current president of Real Madrid is, now, also president of the European Super League.

Through this analysis, we know the sentiment and perception towards Florentino Pérez, as a result of the failure of the new competition. The full article is available on the ReputationUp website. 

The following parameters have been examined:

– Results.
– Sentiment.
– Sentiment trend.
– Positive and negative themes.
– Online topics.
– Emotions. 

What is the European Super League and why it didn’t have success?

The European Super League is a new football competition, outside of UEFA, established by the continent’s most important clubs.

Among the twelve clubs, just three remain. The others have left days after the announcement. 

Arsenal FC, Chelsea FC, Liverpool FC, Manchester City, Manchester United and Tottenham Hotspur withdrew after fans protested against the competition. 

The English teams were followed by Atlético de Madrid, FC Internazionale Milano and AC Milan quitting the following day. 

FC Barcelona and Real Madrid CF remain part of the project, to this day. 

The withdrawal of the teams has all but sunk the European Super League project.

UEFA, FIFA, national associations, governments and other football clubs had their say on the new competition. 

Florentino Pérez and Super League: the analysis

Florentino Pérez, chairman of the Super League, has been the most damaged as being founder of the project. 

Despite the fact that most of the teams have rejected this competition, the president of Real Madrid CF has not given up the Super League.  

Florentino Pérez received great criticism for defending his plan until the end. 

His reputation has been affected not only in Spain, but also at international level.  

ReputationUP Study Center has analyzed the online reputation of Florentino Pérez, from April 20 to 23. The week of the European Super League collapse. 


It measures the percentage of positive or negative sentiment generated by users on social networks.

The Reputation Study Center also calculated the net sentiment generated by Florentino Pérez on the Internet. 

This is the net percentage measured on a scale between -100 to 100. It appears on the following graphs.

The negative sentiment score is 31,7%. While the positiv sentiment is only 9,6%. This generates a net sentiment of -53,5%. 

His net sentiment has fallen by 75.6% in two days, due to the events related to the Super League

The performance trend refers to interactions over a given period. During these two days, 146.000 results have been found. 

One week later: sentiment gets worse

As can be seen from the following graphs, which refers to April 26, Florentino Pérez’s negative sentiment has increased over the last few days.

Although the positive sentiment (11.1%) has increased by two points, the negative sentiment (43.8%) has increased by 12 points.


The Study Center of ReputationUP, leader in online reputation management has analyzed  the online reputation of Florentino Pérez, president of Real Madrid and the European Super League. 

From this analysis, the following conclusions can be drawn:

– The negative sentiment score (31,7%) towards Florentino Pérez is greater than the positive sentiment (9,6%).
– This has generated a net sentiment of -53,5%.
– The sentiment towards Florentino Pérez has changed in the last two days, due to the events related to the European Super League.
– One week after the Super League clubs left, the negative sentiment towards Florentino Pérez has almost doubled.
– As for emotions, anger is the predominant feeling. 

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