Middletown, Delaware – Anura (www.Anura.io), a leading provider of ad fraud detection, has received recertification from the TAG Certified Against Fraud Program from the Trustworthy Accountability Group (TAG) for the second year in a row. The recertification validates Anura’s compliance with the stringent requirements set by TAG through its Certified Against Fraud Guidelines designed to combat fraudulent traffic across the digital advertising supply chain.
TAG is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. TAG was created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), and works with companies throughout the digital ad supply chain to set high standards, share information, and extend best practices.
“We are excited to continue to be part of the TAG Certified Against Fraud program,” said Rich Kahn, CEO & Co-founder of Anura. “We have been proactive in taking the necessary steps to deploy proven, cutting-edge technology to detect and weed out fraud. We have zero tolerance for ad fraud and are committed to building a safe & trustworthy ecosystem for brands, agencies, publishers and platform partners.”
Anura secured the TAG Certified Against Fraud Seal through an independent 3rd party validation confirming that its systems and processes meet the program’s rigorous guidelines. Regularly updated with the latest technology and constantly improving fraud detection rules and logic, Anura remains at the forefront in the battle against the most sophisticated fraud attacks, including high-end bots, malware and botnet attacks, and even human fraud.
“We are pleased to recognize Anura with the TAG Certified Against Fraud Seal for the high standards it has set in the fight against advertising fraud,” said Mike Zaneis, CEO of TAG. “We must work together as an industry to raise the bar against new and emerging threats to defeat the criminal who profit from ad fraud, and we are delighted to have Anura as a partner in that effort.”
With a world-wide client base, including some of the largest performance marketers and agencies, Anura’s motto of, “Find more fraud, more accurately, with the analytics to back it up,” has led to hundreds of loyal and enthusiastic users. Confirming their goal of helping companies grow, Anura’s ability to find real fraud in real time regularly leads to performance increases of 25% or more.
Anura is a leading provider of ad fraud detection designed to improve your campaign performance by accurately exposing bots, malware, and human fraud in real-time. Anura’s artificial intelligence and machine learning environment is constantly optimized and backed by the most seasoned anti-fraud engineers in the industry. Benchmarked against validated campaign data, it accurately identifies malicious visitors by using hundreds of datapoints to identify even the most sophisticated fraud with greater than 99.999% accuracy.
For additional information, visit anura.io or contact sales at 888-337-0641 or firstname.lastname@example.org