The Covid-19 pandemic has changed the way people live over the past year, including athletes who once rarely had to think twice about venturing outdoors for a run or a ride. Those who do head out often feel stifled by the difficult-to-breathe-in medical masks, N95s, or cloth masks of the store-bought or handmade variety. For athletes and active people, breathability is key. For NAROO, breathability is at the heart of their brand encapsulated by the slogan “Free to Breathe.” Long before the pandemic, NAROO was creating breathable masks, balaclavas, and tubulars to help athletes deal with their exercise environments whether they be polluted cities or freezing mountains. These aren’t just face masks. They’re breathing solutions with testing and technology behind them.
With the global mask-wearing requirements bringing masks to the fore and shaping the way people view masks, it may not be known that mask culture began long before the pandemic, especially in the field of sports. At the start of a very niche market, NAROO was a forerunner of the sports mask, creating breathable, comfortable masks to protect from harmful elements like cold, heat, pollen, pollution, microbes, and fine dust. Athletes from cyclists to runners to skiers rely on NAROO for comfortable breathing protection.
In a review of the brand, editorial assistant of Cyclist Magazine Will Strickson wrote, “By far the most comfortable face mask I’ve worn, a really nice fit that didn’t need adjusting, and felt super easy to breathe in the whole time.”
The secret behind the comfort is the way it is designed with specially knit fabric that, in combination with other technological innovations, allows the wearer to focus on their best performance. One of the more popular mask lines is the F-Series, a set of filtering masks that feature MICRONET™ filtering fabric, which blocks 99% of particles as small as 1.7 microns – about 40 times smaller than a human hair. Other series span from the winter-oriented anti-fog Z-Series to the summer-oriented UV protection N-Series. NAROO has developed different combinations of fabrics and tensile strengths for each to help people deal with their unique environments.
NAROO sports masks are also suited to be used as daily face masks for people on the go, whether that be a trip to the supermarket or a walk in the park. They maintain functionality for over 100 washes, which makes them not only convenient, but environmentally friendly.
No matter who or where, NAROO has something to suit a variety of styles and needs. To see their product catalog, visit their website, NAROOMASK.COM.