Guided by the Chinese Academy of Press and Publication (CAPP), KaDa Story held the 2021 China Children’s Digital Reading Conference in Hangzhou and released 2020 Chinese Children’s Digital Reading Report.
Yang Bo, co-founder of KaDa Story, interpreted the “2020 Chinese Children’s Digital Reading Report” at the conference. Yang Bo pointed out that the Chinese online education market witnessed a sharp rise and was valued at 257.3 billion RMB in 2020. The market share of preschool education, quality education and K12 training continued to increase, accounting for 42.4% in 2020.
At present, online education is in full bloom in diverse sectors. To B and To C have opened up several tracks and every track is full of competition and opportunities. The KaDa Story has made a rough analysis and judgment on online education based on 10 billion pieces of data in the children digital reading sector.
Yang Bo said that with the continuous advancement of starting time of enlightenment education, 74.8% of children began reading before the age of 2 and 65.7% of children preferred the form of digital reading.
The Post-Pandemic Boom in Children’s Digital Reading
During the pandemic of Covid-19, online education has reached a critical point when the number of users soaring and the scale of revenue expanding with over 56% of users being very optimistic about the future prospects of online education in China.
During the period from January to April 2020, when China was experiencing an intense pandemic situation, children’s activities in China were relatively simple and the circulation of books was limited and digital reading became an important way for parent-child activities. The data shows that the activity of children digital reading Apps during pandemic period skyrocketed with users increased by 40.2% from January to April.
Parents are Willing to Pay, which Promotes the Popularity of Children Digital Reading
With the increasing exposure to digital reading, the acceptance and proportion of parents and kids to digital reading also increases. Most parents regard children’s reading as educational behavior, which can not only improve test scores, but also can enhance comprehensive quality. Therefore, they become willing to pay for reading for their children, especially during the pandemic period of 2020, the proportion of children paying to read has been soared, with an average increase of 56.5% compared with that in 2019.
According to a user investigation, the reasons that drive parents to pay for children’s reading focus on factors, including whether content is rich and educational, and whether children like it.
More and more tiger parents from lower tier cities are attaching more importance to children’s reading. According to data, the willingness of users in lower-tier cities to pay for children’s digital reading in 2020 increased and the growth rate of paying users in these cities surpassed far beyond those in first and second-tier cities.
Yang Bo said that the development of Internet technology had directly promoted education equality. Children in remote rural areas could also enjoy the same quality of reading education as students in big cities.
The Content of Children’s Digital Reading Can be Safer than Books
But this does not mean that technology is only embodied in the advantages of educational equity. He Wenhui, CTO of KaDa Story, suggested at the conference that the three key factors of children’s digital reading were safety, personalization, and fun. He emphasized safety and he thought that digital reading could be safer than paper books.
KaDa Story achieves a layer-by-layer supervision of its digital content via manual check, continuous machine learning and AI algorithm platform. In addition, KaDa Story also believes that children’s reading equipment in the future will help children correct their sitting posture and protect their eyes while reading through the cloud safety control platform and local control functions.
Children’s reading in China is booming. Yang Bo said that a nationwide reading system for children was currently being established, involving libraries, schools, communities, towns and villages as well as other systems at the conference. They will specially design children’s reading areas and provide children’s reading services. Nationwide children’s reading service is now on the way.
With the active participation of the children’s literature circles, educational industry, educational institutions and other social forces, China will soon be able to form 2-3 national authoritative reading ability grading standards in the next three years. KaDa Story has already established its own reading system according to different ages. And it shared its experience with society through the release of this report.
Yang Bo is full of expectations for the future of children’s digital reading. He believes that children’s reading will soon be able to achieve comprehensive development, including content creation reading devices, interactive promotion and other children’s reading services will have digital standards.